Brochures / flyers are printed printing products that describe the goods or services sold, provide information about promotions and promote. The content to be used in the brochures should be in length and interesting visuals that do not overwhelm the target audience. They are not as detailed products as catalogs. It is a small, easily portable advertising tool prepared to promote products. It is usually made on a single page. Flyers, which ensure that your announcements for a certain product, service or campaign reach the masses in the shortest and easiest way, are the most economical promotional tool in terms of cost, which does not contain much detail and includes the message and content. Single leaf flyers can be made either one-sided or two-sided.
In order for brands and various companies to increase their sales rates, they need to announce their name to many audiences. It is an advertising product frequently preferred by companies that want to introduce their products in a short way and at the same time have a low cost. Flyers are an effective way to get your voice heard as soon as possible, as they have the potential to spread from hand to hand. If the message or information you want to give to people in your target audience is short, you can easily benefit from flyers.
Flyers, which are one of the most useful ways to bring your brand, products and services to a certain audience, must be prepared with the right techniques and carefully produced from quality materials. In order to get the most out of the flyers you print, it will be useful to pay attention to some points in the design:
• Single leaf flyers should be interesting at first sight due to the limited space. In order to be interesting, care should be taken that it is simple and understandable. Avoid excessive complexity in design. When people look at your design, they want simplicity. Intertwined pictures and complex colors always cause loss of interest and hinder prolonged examination, as they are always tired.
• While coated paper is generally preferred, companies that want to attract attention or use different designs may prefer to use different paper types.
• In order to have an effective and successful flyer, it should be paid attention to determine the message to be given well and to ensure that the information to be used is clear and understandable. Instead of a composition at length; Using short, catchy, general information and intriguing expressions will always be more effective.
• You should support the flyer with images of the products or services you want to promote. At this stage, you should take care to use images that support and attract attention. The resolution quality of the images to be used directly affects the effect the flyer will have. Therefore, high quality images should be selected.
• With an effective and good slogan that you will place on the Flyer, you can make the person who receives the flyer feel the need to read more instead of throwing it away.
• Your current contact information on the flyer; If necessary, including helpful information such as directions and sketches will enable you to get feedback faster.
Factors Affecting the Cost of Flyer Printing
Number of pieces It is one of the factors affecting the cost. The logic of wholesale production is dominant in flyer prints, and as the quantity to be printed increases, the unit price decreases.
The size of the Leaflets is one of the factors affecting the cost. As the dimensions change, the cost changes. Generally preferred flyer sizes are A5 and A4 paper sizes. Different paper sizes may be preferred, but the cost varies. A6 flyers are known to be more affordable, while A5 flyer prices are known to be higher due to the increase in size.
Paper weight alsoaffects the cost. Usually 115 or 150 gr. paper is preferred. It is possible to print in different weights in terms of sector and price. However, this option is a factor that directly affects the cost.
The type of paper used also directly affects the cost. Mostly, coated paper is preferably used, but it may be desirable to use different paper due to industry diversity or cost. The type of paper directly affects the cost.
Finally, printing both sides of the flyer will affect the cost. Single-sided printing is more cost effective than two-sided printing.
Flyer means being able to tell a lot with the least amount of content in design to spend affordably on printing.
By printing a flyer, you will have the opportunity to announce the campaigns or services specific to your brand that you want to announce to people in a short time. With your flyer prints, you can get the chance to be recognized in a short time. You can have quality flyers in a short time by placing your flyer print order online at eymenajans.com, which will allow your potential buyers to access information easily.
If you want to work with its expert and experienced team, eymenajans.com is just a click away.
What Should Be Considered Before Ordering a Flyer Print?
• For an A5 size flyer order, you should decide whether you will make your design unidirectional or bidirectional, and start creating the design accordingly.
• You should take care that the colors to be used are compatible with the company colors and at the same time attract attention. You should avoid using too many complex colors.
• You should use high resolution images to be used in the flyer. Otherwise, the bad images in the print will negatively affect the brand image.
• Make sure to include up-to-date contact information so that your potential customers can reach you, and even add your internet address, if available.
• The font size of the articles to be used on the flyer must be in readable sizes. Having at least 10 points will make it easier to read. You should be careful not to use texts in too many different fonts so that the articles do not get in the way of the desired message.
• Flyer printing prices are the most important factor affecting the cost, the number of pieces should not be less or more than your needs should be calculated correctly. When calculating the number of pieces, you should also consider that the flyers run out very quickly.
• You can get ideas about the design by examining the flyer designs available on the internet.
• If you have difficulty creating the flyer design, you can use ready-made templates or if you say you want a custom flyer design, you can safely benefit from the expert and experienced design support team of eymenajans.com.
Information requested in the design:
• Flyer period information
• Flyer size information
• The weight and type of paper to be used
• One-way-two-way printing preference
• How many colors will be printed
• Whether it is cellophane
• From the extra labor after printing;
• Local or Partial Coating
• It is requested whether there is a foil printing (silver, gold).
