Banners are advertising products that thousands of people can see throughout the day. The poster is a promotional product used both indoors and outdoors. It is one of the most effective tools to reach large masses indoors and outdoors. Banners are one of the most preferred communication tools due to their ability to deliver the messages they want to give to the recipient as soon as possible and help to announce and highlight the brand with striking visuals and appropriate texts. Banners for advertising purposes are suitable for promoting any service or product. Posters can be prepared on any subject. Banners, which are one of the effective tools used by companies to promote their brands and make their names heard; It can be seen in many places from buildings to indoors, from public transportation vehicles to parks.
Banner advertising always maintains its popularity as a communication method used by corporate companies. Ads are the communication bridge between the institution and the potential customer, and one of the best tools to achieve this is posters. The most important criterion for a banner ad is its awareness. Banner; It is the expression of a product, service, campaign, event or a message in a remarkable way and therefore the first important rule of banners is to be noticeable. Companies and brands, which have the opportunity to attract attention by signing different and effective designs, have the opportunity to make a great impact on potential buyers in a short time by taking advantage of the written and visual power of posters.
Glossy glossy papers are generally used for posters. Coated papers used in poster production are preferred between 250 and 350 gr. Different sizes are preferred according to the amount of information to be given while preparing the banner. 35 x 50 cm, 50 x 70 cm or 70 x 100 cm sized posters are the most preferred types of posters. Apart from that, banners in different sizes are also printed according to the place to be applied. In the same way, while single-sided printing is generally applied, double-sided (double-sided) poster printing is performed according to the application place and shape.
Banners are advertising products that thousands of people can see throughout the day. In order for a poster to be effective on the people who actually see it, it needs to appeal to their perceptions, attract attention and stay in mind. For this reason, there are things to be considered when preparing a poster. If you design in accordance with these elements, you can have quality posters. There are a few things to know when designing a poster print:
• First of all, the question of what is the purpose for poster design should be asked. While preparing the poster, the place where the poster will be used should be considered. Whether the poster to be prepared will be worn on a building or hung on a panel, it is necessary to consider these and choose the most suitable and correct size for the poster. The posters to be used should be prepared in accordance with the space and in sizes.
• If you want to print an advertisement poster, using too many articles on the banner will cause the poster to lose its advertising effect and turn into an informative poster banner. If there is an effective and remarkable slogan and a small description, it becomes more attractive and readable. Because nobody will stop to read the details of the poster while on the road. When viewed from a distance, the message should be noticeable and there should be enough text to be read by glance.
• It should convey the poster message well. A hierarchical structure should be established that will guide verbal information such as title, subtitle and slogans on the poster according to the order of importance in the message to be delivered to the target audience. Banner designed to be used for any purpose should be easily readable even from long distances. The character of the text used on the poster and its size relative to the poster should be readable from a distance of approximately 1.5 - 2 meters. In order to be readable from a distance, particular attention should be paid to font selection. Therefore, it is necessary to choose high point and legible fonts.
• In order for the prepared poster to convey the message it wants to give clearly, it is very important to have a certain layout on the poster. Details on the poster should be organized enough to be understood even with a short glance. It should be supported by a strong expression and appropriate visuals or illustrations.
• Poster prints have the desired target audience and must be designed to reach this target audience as soon as possible. Effectiveness in a short time depends on the slogan and the visuals used. For this reason, it is possible to use interesting slogans and use maximum 3 quality images. In addition, it is very important that these slogans and images are noticed from afar.
• Banner ads must be understandable. It would be better if the narrative type that appeals to the target audience is used. It is necessary to avoid the use of foreign words and mixed images.
• The most basic issue in poster ad design is the readability of poster texts. Legible typefaces should be preferred instead of fancy and decorative texts. You may need to make a different design, but the fact that the writing style you will use is unorthodox may prevent the desired message from reaching the target audience.
• One of the necessary conditions for a quality poster design is to use quality images. It should not be forgotten that the message intended to be given on the posters is not only related to the text but also to other visual instruments. It is very important for visual poster design to be used in the poster. The resolution of the images you use should be as high as possible. Thus, you can get clear and professional images on the poster.
• In order to attract the attention of the target audience, contrasting colors with each other in the colors to be used in the poster design should be preferred. Thus, the attention of the target audience is easily achieved.
• For a poster to attract attention and attract attention, it must be in harmony as a whole. For this reason, the posters to be prepared must have a suitable design with their content. Depending on the situation, funny posters with a joke can be designed, as well as the colors and designs of posters that include a serious meeting or expression.
Factors Affecting the Cost of Poster Printing
Banner pieces information
Poster size information
The weight and type of paper to be used
How many colors will be printed
Whether it is cellophane
The use of extra labor after printing is one of the factors that change the cost.
Since poster prints can be included in the disposable product group according to their intended use, post-printing workmanship is used a lot. Post-printing processes are not preferred because poster prints are desired to be obtained at low costs. It can be preferred for special print posters, but it is not used often. Cellophane process can be applied when poster prints are desired to be more durable. Cellophane adds dullness or brightness to the paper surface on which it is applied, and protects the paper against external factors. There are two types of cellophane applications, matte or glossy. Matte or glossy choice is made according to the area of use in poster prints.
The purpose of poster printing is to express a lot with the least amount of content in design in order to spend at an affordable cost. By using poster printing, you have the opportunity to announce the campaigns or services specific to your brand that you want to announce to people in a short time. You can get the chance to be recognized to a great extent in a short time with your poster prints.You can rely on eymen agency for prints that will contribute to its corporate image and increase advertising impact. Eymen Agency Ş., we take care to make quality prints with our many years of experience. At eymenajans.com, you can quickly have the poster prints you want with the opportunity to order online at any time.
If you want to work with its expert and experienced team, eymenajans.com is just a click away.
What Should Be Considered Before Ordering Poster Prints?
• The dimensions of the poster should be calculated correctly according to the place where it will be used.
• In poster design, care should be taken to leave a cut margin so that the entire design is removed at the printing stage.
• The font size of the texts used on the poster should be adjusted correctly. Too large fonts will narrow the usage area on the poster and make it difficult to read in small fonts.
• The colors to be used in the poster should be remarkable. However, the harmony of all colors is important in terms of elegance and quality.
• If images are to be used on the poster, the resolution quality of these images should be very high. Bad images prevent the poster from looking professional.
• If you want to include some information such as contact information in the poster design, it can be placed at the bottom of the poster.
• In poster design, an appropriate design can be created by examining ready-made designs on the internet.
• If you have difficulties in creating the poster design, you can use ready-made templates or if you say you want a custom poster design, you can safely benefit from the design support team of eymenajans.com.
Information requested in the design:
• Banner pieces information
• Poster size information
• The weight and type of paper to be used
• How many colors will be printed
• Whether it is cellophane
• From the extra labor after printing;
• Local or Partial Coating
• It is requested whether there is a foil printing (silver, gold).
