The catalog is one of the promotional and presentation tools that provide the most effective and detailed promotion of products or services. Catalogs, as a whole, introduce the products or services of the company in a rich and detailed way in terms of content. Catalogs are multi-page promotional materials and thus provide a comprehensive promotion opportunity. When companies / brands want to promote their products, they provide satisfactory information to the target audience by supporting their products with photographs and text content and enriching them in terms of design. The contact of many companies with their customers is through catalogs, and at this stage, catalogs become a material that reflects the company's prestige, power and working style.
Catalogs are promotional and marketing elements that are generally renewed every year and used by companies to attract potential customers. Today, catalogs, which are used extensively in the clothing and shopping sector, are used by almost every company that aims to be institutional. Catalogs can be designed for an unlimited number of fields such as company introduction catalog, product promotion catalog, agricultural catalog, construction catalog, engineering catalog, exhibition catalog, art catalog. Catalogs provide the opportunity to examine in detail the products that enable companies \ brands to express themselves clearly and highlight their corporate identity and the ones that they want to highlight. At the same time, it provides the information that customers need in a short and concise form.
Catalogs that create the first impressions about your brand are promotional tools that provide information to your customers about your work and products. The fastest way to present detailed information about the company's products or the areas it serves to the target audience is to have a professional catalog. Companies that want to exhibit a professional stance in the business world can create a strong and permanent image in mind and increase their business volume in the market by choosing the use of catalogs as a promotional tool. A good image can be drawn with a quality catalog printing, and a poor quality catalog printing also negatively affects the brand image. There are some points to consider in catalog printing:
• Before the catalog comes to the printing stage, all preparations must be completed and competitors have been analyzed, sample designs must be examined and the most accurate result must be achieved. A correct and practical design should be created. The catalog is a material that will be used for a long time after printing and has the potential to reach more people by moving hand to hand among people.
• The first thing to be considered in catalog design should be the harmony of the catalog and the brand. A professional image should be drawn by ensuring integrity with the brand by using the colors, font and logo of the brand or company.
• Before proceeding with the catalog design, it is necessary to determine who the target audience will be and a design that appeals to the target audience.
• Using many fonts and sizes in the articles used in the catalog may prevent you from obtaining a professional image. The plain and uncomplicated image will make it look more professional.
• Care should be taken that there is sufficient space between the products to be displayed in the catalog. A compressed layout will prevent the person viewing the catalog from concentrating. It should be noted that there is enough space and space to display all your products and highlight your most important products.
• In your catalog prints, you should be sure that the exact contents of the products are entered in detail and that there are enough places for highly profitable products. Your priority in the information provided should be the information your customers request.
• Catalog designs should be supported with photographs, text texts and graphics, and efforts should be made to attract attention with article titles. If high quality images and photographs prepared professionally are used, a more stylish and quality catalog is obtained.
• The most important issue in the design phase is the design in accordance with the subject of the catalog. More colorful, fun and dynamic designs that will attract customers' attention should be preferred in sectors such as furniture, design, cafe, fashion. If services are provided in areas such as cars, construction, engineering, and architecture, heavier, plain, quality designs that will give people confidence should be preferred.
Factors Affecting Cost in Catalog Printing
Catalog prints
Catalog dimensions
Paper type to use
Paper weight to be used
Post-printing workmanship to be used on the cover of the catalog are factors that change the cost.
It can be applied in extra workmanship after printing according to preference in catalog prints. These transactions; cellophane application, partial or embossed lacquer applications and foil printing applications. Lacquer is an application that makes the design look more elegant and aesthetic. There are varieties of lacquer application and the one suitable for the design can be preferred in catalog cover printing. These are partial lacquer, relief lacquer and foil printing. Partial lacquer is a technique applied with bright cellophane to a certain area on the surface of the catalog cover, ensuring that the applied surface is bright. The brightness of the partial Lacquer applied area makes it possible to draw attention to the text or visuals in the region. With the application of embossing lacquer, embossing can be applied to a desired area on the cover. It adds attention to the application area and also provides a textured structure. Lacquer applications are generally preferred by institutions or individuals who want to add a different atmosphere to the design, as it is a process applied to the areas where a texture or partial brightness is desired. It becomes possible to transfer catalog cover designs to another dimension with foil or gilding printing applications. When the foil / gilding printing is applied with a correct design, a quality and stylish appearance can be obtained in catalog prints. It becomes possible to transfer catalog cover designs to another dimension with foil or gilding printing applications. When the foil / gilding printing is applied with a correct design, a quality and stylish appearance can be obtained in catalog prints. It becomes possible to transfer catalog cover designs to another dimension with foil or gilding printing applications. When the foil / gilding printing is applied with a correct design, a quality and stylish appearance can be obtained in catalog prints.
Quality printed catalog printing, which reveals the printing quality of a printing house, has a positive effect on the brand perception in order to increase the sales of the companies. The working principle of eymenajans.com is to produce a professional catalog by combining years of experience with customers' requests. It is produced meticulously in printing facilities and with attention to every stage. The catalog is a material that will be used for a long time after printing and has the potential to reach more people by moving hand to hand among people. If you want to have a quality catalog, you should work with quality and leading companies in the sector. eymenajans.com gives you this assurance with its 24/7 online service and professional team.
What Should Be Considered Before Ordering Catalog?
• In catalog printing, it is necessary to determine the dimensions first.
• A content and design template compatible with the catalog dimensions should be prepared.
• The final checks of the articles to be included in the design should be made and errors should be corrected.
• The font size and styles used should be selected from legible ones.
• The quality of the visuals and graphics to be included in the catalog must be high.
• Cover design should be done carefully. A different and remarkable cover design should be made to arouse interest to the reader.
• One of the important details to pay attention to in catalog printing is the correct calculation of the quantity to be printed. Catalog prices are one of the factors affecting the cost, and excess production can increase the cost considerably. By making the correct calculation, it should be prevented from producing more or less than the need.
• Templates on the internet can be used for catalog designs and can be examined to get an idea.
• If you have difficulty in creating the catalog design, you can safely benefit from the design support team of eymenajans.com.
Information Required in Printing
• Catalog size
• Number of Catalogs to be Printed
• Number of pages of the catalog to be printed
• Type of paper to be used in printing
• The weight of the paper to be used in printing
• Post-print workmanship to be applied on the cover page: cellophane, lacquer ... information is requested.
