Insert, as part of the flier or brochure category, is a printing service which you can use as an effective and fast way to reach a vast target demographic. By definition, it means to insert extra printing material. Inserts advertise a product which wants to be advertised. With inserts, the products you want to advertise can reach its target demographic easier and for a lower cost.

Inserts are fliers which advertise, promote and contain the advertisement product from big outlets, companies and anyone who want to do advertisement. Inserts are often known for being discount fliers with pictures or promotional handbills. Insert printing is the name given to these promotional handbills. It is a great tool to announce new campaigns and to build a strong brand as well as reaching a target demographic. It is preferable to make inserts with cast coated thin papers and they are printed with rich colors. This way the insert will gather the attention of the target demographics.

Insert solutions are preferable by large commercial entities, tech stores, furniture stores or various markets. Today, inserts attract the attention of both retailers and manufacturers for effective branding. Manufacturers make effective advertisements via inserts. They can get to their clients faster with inserts. Inserts are appropriate for printing at regular intervals and hold the property of communicating discounts and campaigns of the store to clients.

Digital print is only one of the various methods for printing materials. It is a technique for printing text or images from a digital medium on diverse materials. Digital printing is the process for printing the content created on a PC applied straight to the preferred material. Some of the applications include promotional materials, personalized mails, brochures, signages and banners. Printing on cloth, fabric, nylon and similar materials becomes easier with digital printing.

The application space for digital printing is vastly extensive. Applications where digital printing is used particularly are: advertising, flag prints, various fabric prints, photos, promotional materials. This is why advertising agencies, retailers, stores, textile, malls and educational sectors prefer digital printing. Digital printing holds great importance for all businesses. Moreover, digital printing is not only used by big companies or businesses. Digital printing is also a suitable use case for personal printing needs. This is because a single material can also be used in a digital printing, there is no minumum limit for production lot size. Therefore, it can be used for realizing and printing designs of inviduals for themselves or to gift others.

We can point the reasons digital printing for being preferable as; affordable prices, swiftness, flexibility for designers and quality.
Affordable prices:
There is no production minimum lot size limit for digital printing like other printing methods. You can print 1000 items if you so wish. In this way, you print just enough materials as you would need and get low costs. It is the most economic way of advertising for companies, big stores and brands in the digital world of today. Few coins for most efficient advertisements.
Speed:
Digital printing machines enjoy the advancements in technology and the latest printing machines provide faster printing opportunities. Designs can be ready in a few hours with ready made templates from a PC printed on relevant materials and a person can get their hands on them in a very short time. We also save time this way.
Flexibility
It provides solutions for design and production stages both. Digital printing with the help of PC, helps designing the desired product to be printed as it is imagined. Desired changes can be implemented in a fast manner and can be switched to production mode immediately.
Quality:
While digital printing has a lower quality compared to serigraph and offset printing, it is still used in certain sectors. They played a role in the sector's growth with their fast process and beautiful visuals.

Blocknote, in the literal sense, is a notebook you can easily remove pages from. As an advertisement tool, it is a small notebook that will provide a long advertisement opportunity to real and potential clients and your target demo. Not limited to a notebook, there are also very useful stationery materials in many sizes for taking notes which can also be considered blocknotes. We can call them small books or paper blocks which are within reach at all times.

Blocknotes can be produced in different sizes. The important thing about printing blocknotes is where it will be used in. While checkerboard styling is used for blocknotes which will be used in manifacturing and industry, horizontal lines or blank styling is prepared for use in secretaria and office settings. Blocknotes can be manifactured with glue, wire and spiral binds or as cube blocknotes.

Blocknotes can be produced according to their size, purpose and usage cases. For this reason, it is used in many sectors. A person will use blocknotes because of their various writing, saving information or sketching small drawings needs. Especially ideal for people with social and intense business lifestyles and students. They also work great in office life. Most staff often use blocknotes and prefer them for things they want to remember or dates etc. Large corporations, educational institutions and companies can circulate blocknotes within themselves by printing their logos on them and for advertising. This way, businesses can create their own blocknotes. Afterwards the blocknote becomes part of the brand. They can be used for publicity, advertisement and promotions. Blocknotes are stationery products everyone would need and this is why they make great promotional devices.

A product which is used for advertising and promotion of a product or campaign in inner spaces. Round tags are attached to a string in an inner space and then hung from the ceiling to turn with air circulation of the room, gathering the attention of customers. Besides one-sided printing, they can be printed with double-sided printing too. Round tags can have the promotional product's image on them, or if they are used to promote a discount, they can have a discount percentage imagery. For various use cases, round tags can be printed with a proper message for the target demo. Round tags are often used in inner spaces and have a price tag or a promotional product on them.

Round tags are grouped by their shape and materials. Like custom cut tags, oval tags, cardboard tags, foamed PVC digital tags. There is no standard size for a round card. For the purpose and location of the space, they can be produced at any size.

Round tags provide an effective and informing way of advertising your product. The exact message and campaign you want to send to your target demo is reflected on the round cards. Promotional tags, food tags, advertisement tags can be produced. Large corporations can use their logos on these tags and advertise. Fast-food restaurants and others can use round tags to display their products or discounts to potential clients.

A photo block is a stationery product that has one soft and one hard layer between two glossy cardboard like material which is thicker than cardboard. They can be printed in different thickness and colors. They are materials which can be used in inner spaces, with stands or as portraits. Photo block plates are often used in architectural products and stores. Photo blocks are also promotional materials used as a popular hard surface print option.

Digital foil print is made by photoblock printing on the photoblock cardboard. Lamination is applied with a lamination machine during the photoblock printing process. With this process, the photoblock and the posters become easy to wipe and clear. Photoblock cardboard is protected from external exposure like breaking and wrinkling with this process and becomes durable. Photoblocks can be designed in different sizes and thus users can order their preferred size for their needs.

Photoblocks are generally used in displaying photos and graphic designs. Photoblock printing is also used in architecture as a miniature material. Ads and posters can be produced with photoblock printing. It can be used as a display material as it cuts off the display from the ground. They are used as firm, classy portraits on walls and as a decoration tool. High standard photoblock prints can be used in all kinds of inner spaces. They can also be used as round tags. Photoblock prints can also be used as greeting boards.

Invitation is Latin, meaning "be pleasant toward", it means "act of inviting" in English. Used to describe a note inviting people for a party or meeting. They are the best tools for describing the person or corporation's values and character with the right colors, proper design and good content.
Short texts are prepared to announce and call the people who are wanted in a meeting, into the meeting like conferences, seminars, trips, engagements, weddings and openings and these short texts are printed on the most suitable invitation paper. You can inform the people you want to see in your meeting and call them in with invitations.

In general, invitations must be short and concise and unnecessary details must be avoided.
The time and date of the event must be in the invitation.
The host's name or name of the entity hosting the event must be on the invitation.
The invitation text must be respectful and formal, the information correct and written with correct grammar.
The text gets printed on a suitable invitation card and if it is a very special one, it can even be hand-written.
If the event requires special cases like a dress code or an adults only rule, or if it is a dinner party, these things must be included in the invitation.
If you want to be informed that the invitation is accepted, you should include a contact number or an e-mail address. It would be healthier for the communications if you include a name and a direct call number in the invitation for the guests.

You can research the design of your invitation card and get opinions from different sources.
The information in the invitation card, the addresses and the dates must be rechecked to see that they are correct and not missing any important information before the order actually takes place.
The invitation text must be checked to fix any misspellings and grammatical errors.
If the guest has a special role in the event(guest of honor, best man, moderator etc), the person should be informed. This can be added as a special text to the invitation card.

Catalogs are detailed multi-page advertising tools to display products and services of a company.
Catalogs present rich and detailed depictions of all products or services in a categorized manner. There are many pages in a catalog to present the products and services as detailed as possible to meet the curiosity of clients with extra text and photos. The fastest way to present the products and services of a company to its potential clients is to create a professional catalog. Catalogs are tools to present and provide preliminary information about your company. Catalogs must have rich and high quality pictures. The investment in the quality of the catalog reflects on the impression on the quality of the company.

Before designing a catalog, the trends and the sector should be analyzed and the catalog should have high impact sentences focusing on your services and products.
The design of the catalog should be suitable for the target demographic. If your target demographic is younger, then it should be a different design from targeting an older demographic If you target both demo groups, then it should contain many design trends suitable for both demographic.
The catalog design process should keep enough padding between products. And to highlight your important products from all others, there should be enough negative space and area to highlight your products.
The catalog should showcase as many high revenue products as it can contain. By highlighting these products, you can get record sales.
The important point in catalog design is the usage of high quality pictures. Professionally taken high quality pictures and photos draw the focus of your customers. You can get help from professional photographers for these product pictures. A professionally prepared catalog is the best way to impress your potential customers.

Catalog printing increases the prestige of a company by informing the clients of the products, the work ethics and strength of the company. Increasing the brand value should be seen as goal number one with catalog printing. The brand value will increase according to the quality of the catalog. To this end, help from a professional designer can be sought and high quality paper can be used. Products should analyzed to reflect the quality of the company, increase the mind share before the order.
The preparations must be completed, competitors analyzed, and template designs inspected for reaching the best results before the catalog printing stage. A practical and suitable design should be selected. Catalogs are products with a long life, they will be handed out and circulated for a long time reaching many many people. Thus the designs will be seen by a lot of people. It should be clear and the design should speak to as many people as possible. The design and content should not be exaggerated, an eye pleasing balance of fullness and empty space should be achieved This way, a catalog won't be boring for the reader and it will inspected longer.
It should be checked that you have included high revenue products and the detailed, error free contents. The information your clients seek should be a priority.
The catalog titles and photos, texts and graphics should support your catalog, drawing attention. A breathtaking design, smart layouts, and attractive pictures are the main ingredients of a catalog design.
The catalog should reflect the brand's professionalism.
And the quantity which drives the costs should be calculated properly. There should not be a shortage or abundance of catalogs in the end.

Catalogs are promotional materials which usually get renewed every year for gathering the attention of potential clients. They are used in clothing, marketing and any company targeting corporate level professionalism. They can be designed in infinite ways, like a company introductory catalog, product display catalog, agriculture catalog, construction catalog, engineering catalog, exhibition catalog, art catalog...
You should choose a suitable design for your sector Furniture, design, coffee shops, fashion sectors should choose a more colorful, entertaining and alive design. A more grounded, less colorful, quality design should be chosen if it is in the automotive, engineering, construction and architecture sectors.

They are products made of thick paper, can be produced in different sizes, have pockets and special holding areas and are used in promotional materials and presentations, company, corporate or personal mails, offers, brochures and foils. As it can be inferred, they are called after the pocket area on them. Companies can put whatever they want in these containers.
They provide excellent ease of use by combining presentations, catalogs, brochures, cards and other promotional materials.
These folders are usually made of thick paper and can be produced in different sizes. They are often printed in suitcase sizes and can be carried in bags.

Pocket folders can be divided to two groups based on their shape and size. Based on pocket type, there are single pocket, double pocket, triple pocket or side pocket types. Based on pocket size, there can be standard sizes or custom blade cut folders.
Pocket folders are made for holding 21x29,7 cm(A4) sized papers. If needed, they can be made for a larger or smaller size too.

Pocket folders have many positive properties for companies.
Firstly, pocket folders are designed specially on the request of the company and thus become an advertisement by itself. This is why one should treat the product as a representitive of the brand and include the companies logo, brand colors, company contact info(company address, phone, email, website etc) and if it exists, the social media links in the design as this would have a positive contribution to the company. Making such a desing will have an effective impact and a positive image on the clients and it would also help if someone wants to contact the company.
Selecting higher quality paper and desing will manage to get a higher prestige from your client's view.

Pocket folder aka presentation folder, as the name suggests is a folder type often used in presentations. Papers for the presentation are inserted into the pocket folder and given to the presenter or presenters. Big companies usually choose them for their internal presentations. These can be used in a project introduction presentation. In a project presentation, prints for a project can be given to attendees in a pocket folder and thus a solid idea is formed in attendees' mind. In meetings, the same papers are duplicated and shared in pocket folders to ensure everyone is looking at the same papers and thus ensure everyone is on the same page. If wanted, students can use pocket folders while handing in their homework. They can put their homework prints into the pockets and hand them to their teachers. The education sector also uses pocket folders. Institutions handing out licenses or other official papers can put the licenses and other papers in a pocket folder and hand them to their pupils.

Gift coupons can be described as papers showing a reward percetange of a transaction. They are gifts given in exchange of goods or services. Gift coupons have a large application range and are used in commerce. Usually the higher the transaction, the higher the gift becomes. The general purpose of gift coupons are to increase revenue and sales by malls and big retailers. Gift coupons are easy to implement and use which is why it is quickly accepted by masses. Its main logic is "buy more to win more", in this case the customer a printed paper with extra goods or services. To secure it, the paper is printed with a serial or barcode.

Gift coupons are used in many sectors. Organising reoccuring gift coupon campaings at different intervals provides an important revenue increase as well as perks for a core customer increase. Many use cases occur in daily life for gift coupons. Gift and discount coupons have a large application area in marketing. Gift coupons are suitable for store openings, or seasonal campaings. Stores can handle gift coupons with their logos to customers after a transaction or customers can buy the coupons to gift them later. Also in holiday seasons gift coupons can be given out or be sold. Timed and periodic service providers can offer customers gift or discount coupons for their promised subscription duration.

Antet means, from French, "name, address, title printed at the top of a paper or envelope". Letterheads are just like this. Letterheads are an official paper that used in inner communcations of a company. Classical letterheads contain logo at the top and names, addresses, phone numbers at the bottom of the paper. Having names, addresses, phone numbers greatly improve comminications in correspondences.
Standard letterheads are A4 size and letterhead size envolopes also exist. Letterheads could be single colored but can also be desinged as multicolored. Companies can freely make their own letterhead designs to be printed. This makes letterheads invalueble for companies because they make the brand more unique.
Companies use letterheads in official and inofficial corresponces. These papers also reflect the identity of the brand in official and inofficial corresponces and thus are as important as the brand. Because they represent the company and make an impression on potential customers. It should not be forgetten that letterheads give an idea about the company in marketing, correspondence as well as sales strategies to people. Usage of letterheads in external commincations make the corresponder feel important. With letterheads, it is possible to reflect the quality of the brand image to the outside world. For this end, the letterheads holding the impression on the quality of company should hold some properities. These properties are quality paper, font styles, fonts being compatible with the logo and colors fitting to the brand design. Designed in a fitting and suitable way, a letterhead will be eye pleasing and give the paper a strcuture and thus create a prestiged and professional outlook for the image of the brand.

Letterheads are used for inter company correspondences.
Having logos, company names and contact information printed on the paper makes comminications easier and the company more prestiged. Letterheads makes the receiving side feel important.
Letterheads can be used in outside corespondence in addition to inner. Using letterheads in company makes the staff feel more secure, loyal and part of a professional workplace. According to a research, employees with an increased sense of loyalty have improved work performnace. Letterhead usage can make this possible in the company.
Letterheads are not only for to be received and seen in a screen via internet, print or fax but also for to be used in marketing and proposal forms too. These forms, first and foremost in proposals and marketing folders, can be used in all comminications with your actual and potential customers and all marketing forms.
Letterheads can be seen as an official invitation for your company. To send an invitation regarding your company, a letterhead can be used as an invitation. Using letterheads makes the invitation more official and to be taken more seriously and important.
In collage acceptance, one can use a recommandation from their company written on a letterhead. In special paper work, inter company correspondeces and contracts, there arises a need for a proper, appropriate letterhead with a design reflecting the brand values.

• Today, almost every company develop a lterrheads reflecting their unique brand values and use them in all correspondence. Developed and designed, these letteheads are important for having a big impact on the brand identitity and this si why there are many points which need attention.
• One of the most important points behind an impressive letterhead is to keep the design simple. This is why the first and foremost point which we encounter is originality and clarity. Styllish and accessible letterheads reflecting the brand values the best have an important part in establishing the place of the brand in the world and in providing eye pleasing desings. Complex desings can confuse the client. This is why the desing of the letterhead must be eye pleasing and different but also simple. Avoiding complex and confusing desings will make the designs better. To protect the classy desings, companies must put their logos on the left or right top corner. This way, the paper becomes specially linked with the company and it doesn't get in the way of the text on the paper. It is very important to create good desings for the logo and company information fitting the paper. For example, usign big logos will create the wrong image and damage the brand value. Address is put on the bottom of the paper. It is important to the contact information in a box with proper, readable font fitting the design and a clean style.
• It is important to use proper details in the desing of a letterhead. It is important to have the correct information during the design process. Because adding every detail in the letterhead will make it look too busy and cause confusion. Afterwards, the most important point is the quality of the paper. Choosing the right paper is important from the viewpoint of quality. The paper choosen for the letterhead must reflect your brand from its color to its weight to its size.
• In addition to these properties, the selected color scala is also an important detail. A colorful approach might not be always correct. Using few colors might be better. Using few colors on a white background will let you have a more clear and pleasant design. The colors of the brand and font styles should be used in a complete manner on the letterhead. The address and other contact information should be on the paper with the colors of the company and brand and the paper will look complete and stylish.
• The information and text on the letterhead being positioned correctly is as important as the color balance. A well balanced letterhead with proper colors and position of elements will attract the attention from everyone. Opposite from this, it will hurt the professionalism and importance of the company.
• Using pictures is highly wrong choice as too many images will make the paper look busy and confusing. In addition, padding of the letterhead must be properly aligned to layout and asymetrical, eye sore paddings on edges should be certainly avoided.
• Last important point is the letterhead represents the brand. Including every detail might not be the right choice all the time. Therefore it is important to think who will be using the product and make a design for it accordingly. Letterheads may be printed or in digital so the design should take that into account.

A poster is an advertisement hung in a crowded place to announce an event or to display a product. Posters can be used as propongada or advertisement with or without a picture and a slogan on a cloth or paper canvas.
Posters are printed to forward a message or an announcement or a product. In other words, they are printed materials which we encounter in our daily or business lives to advertise a product or send an important message.
Posters as a printed material, are used in inner and outer spaces to advertise a product or a service in a swift manner.
Posters are heading the most preferred advertisement methods for their aiblity to reach a message to a lot of people quickly and help raising the product with proper texts, quality print and striking imagery. Posters which are great tools used for increasing brand recognition and advertising the brand name can be seen at many places like inner spaces, buildings, bus stops, parks and even cars. Posters with their original and attractive sdsigns can let you reach large amount of people in a short duration. In addition, poster prices are more reasonable compared to other advertisement methods. Posters which grab the attention from most printed materials are also designed in a unique way. Because posters aren't made to be read but to grab the attention visually in a single look.
Posters are advertisement prodcuts used in inner spaces as well in outsides. When printed, inner space posters are given suitable materials for inner spaces while outside posters are given proper materials for outside use.
Outside posters are hung on poster boards and walls and gives target demo a short time to inspect them. These posters must be made from quality materials to protect them from exposure. They also should be special enough to gather attention.
Inner space posters are used in places like corrdiors, lobbies and saloons and they enjoy more inspection time compared to outside posters. These posters must be made interesting and it shoudl be made sure that people can inspect them freely and easily.
Posters are generally used to announce movies, theater plays and cultural events like seminars. Advertisment posters announce a porduct or a service.
• In a adversiment poster, a product or a service belonging to a company is advertised to a target demograpihc.
• In a poster with a cultural intent, theather plays, seminars, exhibitions must be advertised to a target demographic.
•In a poster with a social intent, warnings, information must be comminucated to a target demographic. They can be thought as public service announcemts too. In posters, glossy coated paper is generally used. Glossy coated papers used in posters are generally preferred to be in 250 and 350 gr. The size of the poster is choosen to reflect the information amount that needs to be advertised. 35 x 50 cm, 50 x 70 cm or 70 x 100 cm sized posters are the most preferred poster sizes. Aside from that, the application location can also dictate the poster size. Likewise while posters are printed single sided in general, based on the location and shape, they can be printed as double sided.

Posters are products which can be seen by thousands of people daily. For a poster to be effective on the person who sees it, it should appeal to their senses, attract their attention and be memorable. This is why there are certain points which need proper attention in the desing of a poster.
• Firstly, we should ask the intent behind the poster. While desinging a poster, the placement of the poster should be taken into account. Will it be applied to a building or a board? These need proper attention and best, most suitable size for a poster needs to be choosen. The posters need to be desinged properly for the location and in proper sizes. Posters can be designed in a smaller size in addition to bigger sizes. This way, you can increase your chance to reach really different people. If a poster is going to be really big, then it is important that the image in the poster to be in high definition. The images in your desings being at least 300 DPI will be very important for a quality print.
• An important factor in a poster is using interesting graphics, so it can be recognized in crowded places and streets and attract attention. For a poster to gather attention, its layout and composition should be in harmony. This is why posters should conform to their content. A poster with a joke can be prepared or a serious slogan can be used and the colors and desgins should reflect the content.
Contrasting, complementary colors should be used to attract the attention of the target demo. This way, it should be easier to attraact the target demo.
The poster should contain short phrases to communicate the ideas to the target demographic better. Instead of choosing long sentences, it is a better way to use short phrases and slogans to connect the brand and create mind share or a few short sentences should be chosen to comminicate the ideas. This is why the text in a poster should be consise and clear instead of just being decorative.
• The message should be comminicated clearly. The poster should be readable from afar. A good font should be selected to ensure this. Big and readable fonts should be chosen. Using interesting colors and font styles will make the poster more effective.
• It should be remembered there are other elements partaking in the message other than text, like the images you use in the poster. The image chosen will be important for the visual design. If we have to talk about the images, they must be interesting and high quality. The quality of the image is important because with bad quality images, the print might have defects. To prevent this, images must be retained from paid services if they can not be found from free sources.

Posters as effective communication tools are designed differently from other advertisement tools. Because they are meant to be seen in a glance more than to be read.
Posters differ by their application aim. Posters can be made for theater, cinema, seminars and other art related events. Some companies can made them for advertising a product or a service. While posters for rent or sale adverts are used by real estate firms, companies from all sectors can use translucent posters in backlit lightboxes.
Different companies use posters for different objectives and we can print posters for these needs. Some examples to posters we print: Chef's Menu, Party Posters, Sports Posters, Posters for Special Days, Holiday Posters etc. Companies can choose the right poster from these for their demographics or they can order a custom design if their needs are different entirely. We can make a proper poster for any company in any topic.

Brochure is a type of flyer advertising products or services, informing and promoting about promotions while also holding contact information. Generally, brochures have two folding pages, flyer types are printed in a single page. Brochures can be seen as small books informing about products or services of a company. They give consice summaries about products and services. They can give lots of info about a product or service with many page brochures. They can give satisfying information to customers that way. Customers can be informed by brochures about the services and products of a company and can reach them easily. Brochures are print material which can inform the customer about everything from the history to products of a company, big or small, old or new, coming from all sectors.
Brochures which are a common way to advertise the products and services of a company, provides the first line of introduction for a company to reach its customers. Brochures are an effective tool to reach to target demographics. Brochures are print materials with the highest potential for a positive feedback as well being the most preferred advertising tool. You can introduce your company in a practical way to your potential customers and you can inform them about your campaings and services en masse.
Making a quality desing for printing your brochure will help your customers be informed about your products and services. Quality brochures and content can increase your brand value and produce extra brand value. Brochures are economic advertisement tools and help your brand to create a vision.
These details help the company to differ in its sector. Companies can reach their target demogrhapics more securely this way. While making brochures, it should not be forgotten that a high quality brochure will strengthen the company image and reflect its culture. To finally talk about the quality of paper to be used during printing, generally crimped A4s or double sided A5 brochures are preferred. In an A5 print, a brochure will have enough advertising space for telling about prices and campaings about products and services the company is offering. The pictures selected to be used in desings should be picked carefully and have high resolution, interesting, attractive and fit to transmit the message clearly.

Brochures, which are a useful way to reach a target audience about your products and services, must be designed with right methods, quality materials and with care to be effective. There are a few points to be considered if you want the most from your brochures.
• Brochures printed should be suitable for the target demo and designed that way. The content and pictures should be selected strategically and carefully. Researching briefly about previously made examples will be helpful to make the right design choice. In parellel to the target demo, classical choices or more modern choices can be considered, with choosing the right sizes for the purpose of distrubition, a perfect desing can be achived.
• It should be checked that all messages and information about the company, products and services are conveyed in the brochure. Off course the way this information is conveyed will also be important. Brochure design must encouraging and activating the reader to read more. Instead of using long and boring sentences; short, memorable and interesting sentences would be better to use. Instead of long paragraphs, bullettin style lists will be more engaging. Using consise and short sentences with expanded meanings will be better to use in the designs. The more short and consise language is used the higher the readibilty rate is going to be attained. Directly addressing the audience and using a more empathic language will be more engaging. Also the text should be easily readable, non confusing, clear and flowing language should be used in the text. Certain fonts should be used to reach readibility. Thus choosing the right font and a proper font size is important. To minimize the visual noise, standards shoud be followed, at most 3 font styles should be used to work with. While selecting additional type sizes, it should be remembered that below 10 points, font will be harder to read. So paying attention to readibility will be helpful in making your brochure to look good and attractive.
• Using right pictures is as important as using the right text in a brochure. Using pictures will help convey the message in addition to the text. Pictures are what the eye catches in first glance. So it is important to choose right pictures to use in a brochure. Pictures should never be plain but draw cuirosity from the viewer. Using high quality, stylish pictures will make your brochure more effective.
• To attract the attention of the target demo, choosing right colors is also important in drawing the attention and conveying the prestige and personality of your company. The best colors to represent the company must be choosen and it should be checked that these colors are complementary. Colors must be choosen carefully. Bright and vibrant colors are attractive but complematary colors are more important to the readiblity of a brochure. The most vtial part is choosing right colors and visual design. Right colors will compel the reader to continue reading. Non-complementing colors should never be used. Like all other marketing materials, using the company logo and company colors will be effective in brand perception. Choosen colors must be accomadating to the company colors.
Since people will see the brochure's cover first, the cover must include a striking image and an interesting slogan. The slogan on the cover, since it is the first thing a reader will see, must create curiosity about the inner contents on the reader with its images and slogans. This way, the reader will decide if the contents are of interest.
• There are so many sizes the brochures can come with, so choosing the right size must be decided. There are moret than one type of brochure and these are single sided, double sided and folding brochure. A brochure should be chosen based on the sector the company works in. In brochure printing, glossy and matte finished textured papers can be used. In single page brochures, sometimes thick gpr papers are used for prestige. Thick papers look more visually pleasing and they create a fully fledged appearance with a stylish high quality printing. If the brochure is designed as a single page, using glossy paper will be helpful to print on the backside if needed.
• Lastly, brochure should contain contact information. Sharing your contact information helps your readers to reach you quickly when they need your services.

An envelope is a kind of paper that contains certain kind of documents like bills, invitations, letterheads, offers to reach their receipient without beeing seen. Printed envelopes with visual designs are packaging tools from paper with adhesive seals used for the purposes of conceiling, archiving, carrying etc. Envelopes are often used in daily life and business life. Envelopes which help protect the invitations and other documents in them have reciepent's address and information on bottom right corner and sender's address and information on top left corner. This information is important for mails or invitations to reach their targets.

There are different envelope types for desing and printing process. The size varies by the size of the content paper and the sector it is gonna be used in. Envelope types can be examined in 3 categories.
1- Commercial
2- Catalog
3- A Style

These three types are also divided in subcategories with themselves based on size.
A style envelopes are used for special gathering likes weddings and engagement parties. Catalog and other big envelopes are used in business life. In addititon to their job in postal services, envelopes can be used for archiving and presentation.
Envelopes, in addition to their jobs to carry, protect and secure, they are also used as visual tools for brand marketing. For this, company logos and contact information can be printed on the envelopes. Brands use envelopes with their logos printed on them to increase brand recognition and respect within their circles. This is why, the quality of the paper and printing is directly important for the brand image.

Letters are used within the company and outside communications for creating a brand image in competition with other companies. The purpose is achiving higher prestige with printing company logos, information and slogans on the envelope. Doing their communications via letters make companies look more official. It also helps broadcasting the brand to the world, making effective advertising.

Letters can be used in 4 different ways by companies. These are:
1-Plain letter envelopes: A regular letter that is printed with company logo and contact information. It makes the brand look classical but compatible with trends.
2- Letter envelopes with window: These are useful models mostly used by banks with the purpose of showing the information to outside viewers.
3- Plain letter envelopes with adhasive.
4- Letter envelopes with silicone bands closures.
Letter envelopes are used for delivering offers printed on letterheads or information texts and bills. They can also be used as cash letters. According to the contents, you can choose one with or without a window. Windowed letter envelopes are choosen for information to be seen easily while cash or important papers are sent via letter envelopes without windows.
In a windowed letter envelope, you don't have to write reciepents information twice. If the address information is going to be on the paper inside, there is no need to write the same information on the envelope again. This way, you save writing extra information. If you will use letter envelopes without windows, you can write them yourselves or use a tag. Both windowed, sans window letter envelopes have the same size: 10,5x24cm. You can put in your letterheads easily. In the making of letter envelopes, 110 gram high quality paper is used. These letter envelopes won't deform easily and high quality printing becomes possible.

• Envelopes should have company logo, address and phone information on the covers to ensure customers can contact you easily. Envelopes should contain company logo, contact information and company slogan in an eyepleasing way. Font size and style needs special attention.
• Text on it must be readable and compatible with the brand.
• All text and images must be complementary to each others. Desinging process should pay attention to print formattings. The number of colors in the logo should be taken in account while choosing color count in printing.
• In envelopes, only one side gets printed so design process should take this into account. No printing is done to the backside or the top flap.
• If windowed envelopes will be used, the contact information can be printed on the right side and company logo on the top or top right corner.
• If envelopes without windows will be used, the contact information can be printed at the bottom in a single line. The logo and slogan should be choosen after figuring the area that is going to be used for the address.
• Selecting high resolution mages in the design process will provide high quality results.

Catalog envelopes are the kind of evelopes which contain confidential letters and papers. They are very popular in business life. They are printed with company logos and contact information. Catalog envelopes carry important papers without bruising or folding with their durable build to staff inside the company and potential clients outside the company, suppliers or other third party receivers. Catalog envelopes which are used for carrying and sending papers can also be used for archive purposes. Catalog envelopes make it easier to hold papers of different sizes and they are valuable tools for companies to have. Catalog envelope sizes include A3, A4, A5 etc, they can be used for cataloging and sending papers.
One important property of catalog envelopes is that their rectangular long size provides a lot of area for companies to print their logos, contact information, second, third receiver information and so on. The larger area makes printing desings with bigger logos possible. Custom printed catalog envelopes make companies look more professional via well suited desings.
High grade or kraft paper is used in the making. GSM ranges between 90 and 120. They can be self-adhesive or made to be used with glue. Seal of a catalog envelope contains a silicone band, after the band is removed, the adhesive is now exposed.

Catalog envelopes with their larger area makes printing logos more visible to the eye and increase the chance of reaching potential customers with more memorable designs. Make sure to have updated information and logos on the desings to be printed on the catalog envelope.
• While desinging the envelope, the format must be adhered. Template desings can be used. The desings should not be too colorful and complement the brand image. The colors should be the same as the brand color count.
• Envelopes can only be printed on one side. The backside and the seal flap can not be printed on. The information must fit the layout with pleasing ratios and it should be checked that proper padding is given.
On the envelope, the font styles must be eligible to the brand style and the text should be readable.

And intitation envelope is the kind of envelope to be used for weddings and other types of gathering. Invitation envelopes can be printed using the company logo or the host name. A must for weddings and other important gatherings, catalog envelopes can be printed using more interesting desings instead of the classical white invitation envelopes these days. The invitation envelope can be as stylish as the invitation inside. Invitation envelopes can be made with standard and custom sizes. GSM can range between 120, 220, 250 and 300 and any size can be used. The envelopes can have a texture or they can be plain. White, cream, silver, black, navy blue, claret and red are most preferred colors.

• The envelope must be choosen to adhere the invitation and the design must be selected for this purpose, the size of the invitation design must fit. The invitation must fit without hassle instead of a too close fit.
• A more simple instead of a flashy design will be more easthetically pleasing and reflect ooze quality.
If it is gonna be linked to a company, the company logo or company signature must be printed on it.
Honorifics before names must be included if names will be printed on the envelope.
It must be remembered the backside and seal flap can not be printed on.

A certificate is a piece of paper indicating the participant has completed an event or have particular knowledge in a class. Certificates show the participants are succesfully qualified about subjects of of a class, seminar or other educational participations. In short, they are official papers showing the qualifications of a person or rights given to that person, meaning not only completing courses but also showing the right to provide a particular service provided by people or companies.
Certificates are kept for long durations. This is why it is important to make them from durable and high quality materials. If the paper or printing is not of adequate quality, certificates will break down in time more quickly, become useless which is not preferable. The durability and paper quality is as important as the design, an interesting design can be demanded.
Certificates made from quality materials and a beutiful design will reflect the quality of the course and the value of the certificate itself. This is why proper attention should be directed at choosing the right design and printing company. Certificate should be desinged according to the company brand.

• Certicates should be desing in a subtle manner to complemant your brand image. Visual noise should be avoided.
• While desinging the certificate, all text should be controlled to see if they are complete without errors. Errors can only be fixed before printing.
• One important is the readibity of the certificate. The type and size of fonts should be choosen carefully to ensure readiblility. The font style and size must be selected carefully.
The areas which are going to be written by hand should be checked to have enough space.
• The design must fit the envelope length. If the desing is not suitable, layout might be off base and other errors might occur.
Certificate design can be selected from ready templates or a new one can be desinged, a designer can be hired for the job.

A restaurant menu is a list of meals. Showing the diversity a kitchen and meals being prepared to be served. Menus can be prix fixe, à la carte or table d'hôte. Prix fix means the meals are limited to the printed items in the menu. This is used in restaurants with fixed prices. An à la carte menu on the other hand means the customer can choose any meal they want. Table d'hote are used in public instutions, describes a dining with 4 items. There are many types of menu prints, the correct one is choosen according to the length of items and/or the design of the restaurant. For a restaurant serving few meals, forex print on glossy paper would be more suitable. On the other hand, menus with multiple pages should try other options. And the shape is decided according to the design needs. Square, rectangle or round menu options can be selected based on how much they fit the design.
Restaurant menus are mini store fronts in a way which restaurants showcase to their customers. The print and design are important points for a restaurant, cafe, bar and other food/drink establisments. Menu is a must have for a restaurant and it is important for the brand image. Restaurants can inform their customers about the meals, drinks they serve and their prices, all listed on a menu. Customers expect to see the menu first as they arrive and the menu is as important as the meals and drinks themselves at satisfying the customers. The picture quality, font type, tonality and menu design should be appetitzing and engaging for the customers. The quality of the material and print directly affect sales. Therefore restaurants and cafes must pay attention to design and print quality of their menus.

Menus are printing materials which people would first see when they want to eat something in restaurants and cafes. There are some points which should be taken into account.
• Color harmony must be taken into account, the colors should complement the location. The restaurant menu must be match the brand colors and style(colors, decoration, patterns). Stylish but not busy, plain but informative desings should be choosen.
• The pictures which are going to be used in the menu must be professional quality photos taken with care. Menus shouldn't use stolen assets or stock photos.
• Menu desing should be compatible with the printing process. The resolution of the photos and logos must be high resolution. Otherwise the quality of the print will be affected negatively.
• The social accounts and other contact information can be included in menu print. This way, customers can find you on social media and can reach you easier.

Business cards are printed for persons or companies and contain short introductury descriptions. Business cards create a fast communication channel for the company or the professional with compact mobile information on a small item. Persons and companies can give business card to their customers and other people who want to reach them in a pratic and professional way.
Business cards are corporate idendities of company employees. The names and contact information make employees known to their coworkers within the company. The company logo and brand are also printed on business cards. The design representing the brand image helps create the first impression in the client about the brand value. This is why business cards are important for companies. Business cards must be designed with care and printed on quality paper. The print and desing should reflect the brand value. The information on the card can change based on the way the card holder wants to represent themselves and their professional outlet. Business cards can hold comapny information as well as titles and honorifics. Business cards which are simply small brochures, present the brand to the other party.
Most people who print business cards hand them out to their close circles. Business cards represents the successs of a person after years of hardship and become their signature. You can use your business cards for many purposes. These purposes change according to the channells you want to communicate in. For a lawyer or architect or a marketing or public relations chief officer, you need a good business card or your job identity would feel incomplete. In short, everyone and every company need a business card.
Business cards containing your profession and company information are printed uniquely for you. This is why your actual contact information like email and phone number must be on it.
Recently 350 GSM matte finish is more popular, the size 5.2 x 8.2 cm size. Business card size is a universal standard.

Business cards are the first step in informing the other party and are also important in sustainability. Simplist way to make your clients and connections to know what you do and your contact information. Business cards can be printed in different ways based on materials or production options.
Bussiness cards come in two types, one sided and double sided. Also as requested, they can be printed with relief lacquer, emboss, gold/silver leaf gilding and other details. Shapes do not differ between business cards, generally rectangle is used. If requested, a different shape can be used with business card design that is selected.
1- Standard Business Card
2- Relief Lacquer Business Card
3- Coated Business Card
4- Kraft Business Card
5- Transparent Business Card

As a must have for business life, standard business cards are printed as either single sided or double sided. Standard business card are cards cut rectangularly with the size of 8,4 x 5,2 cm. After selecting the GSM, business cards are printed with cellephone or without cellephone. The price ranges according to the number of cards ordered for business cards. Standard business cards are more preferrable for their economic prices and fast prep time. The important part when considering a business card is the information to be printed on the front face.

With this type of business card, the logo and/or the text has relief. With applying lacquer the card becomes glossy and attractive. The card becomes durable againsts scratchings, moisture, sunlight and the print dissolving with time. Lacquer can be applied to a portion of the card instead of whole. This is called "Partial Lacquer". Relief lacquer business cards, with or without laquer application, have different prices while being the same size as standard cards. The relief part is responsible for the price increase. Relief lacquer business cards are also known as emboss business cards can have rounded or square corners.
Relief lacquer business cards are printed on glossy 350 GSM paper with a matte cellophone applied on. Lacquer can be applied partially to the parts with the logo, text or images. They can be printed single sided or double sided.

Coated business cards are known for their durability and thickness. If a charismatic and durable card is prefferred then the coated business cards would be a good choice. Giving professional vibes with their heavy duty looks, coated business cards are merged with a special glue and they are printed double sided with matte cellephone finish. By sticking two cards together, the result becomes more durable and thicker than standard cards. Coated business cards can be printed with or without relief lacquer and we also provide design services. Price will vary based on the order details and number of pieces.

Kraft business cards are made of kraft paper. Kraft paper has a natural and pleasant look to it and this makes it stand out from other paper cards. Kraft business cards make a difference defying standards. Especially in creative circles, kraft business cards are preferred more often for their special paper material. Printing and coating process are double sided like normal cards and they have a custom cut. Kraft business card prices vary depending on if it is gonna be single sided or double sided print. The business card dimensions are the same as other business cards. They are printed on 8,5X8 cm dimensions and 350gsm paper. Kraft business cards designs are based on the same principles of standard cards. Only the paper for print is different.
Kraft business cards take on the color of the kraft paper's color. So the white parts in the desing will be seen as kraft paper's color in the final print, designers should take this point into account in their desings.

Transparent business cards are kind of cards which attract lots of attention. They are made of PVC material, printed on the one side of thick plastic. PVC cards are also very durable and long lasting by being made of plastic instead of paper. There is no chance of bruising or tearing and can be kept for years on. They are water-proof as plastic do not have the weakness of paper and stay hard.
Transparent business cards are used in many fields. Transparent cards can be found creative fields like design, bakery and photography as well as completely different fields. Today, it is more in fashion to use interesting designs in business cards than classic cards. Transparent business cards offer this uniqueness by its attractive and different look.

Business cards are an important marketing tool for their first contact property. Thus their design must be high quality. The design partakes in the image of the person or the company. To be seen in the competitive world with a business card can be achived with a business that makes a difference. The design research must be done accordingly to create a difference before the printing process.
➜First thing to decide is if the card is going to be single sided or double sided. Based on the preference, the card can be printed on one side or both sides. Leaving the back side blank helps when it is used for taking notes and lowers the price. Double sided printing is often used by big corporations to communicate more information about the brand.
➜Text on the card must use plain language and instill firm feelings. The text musbe eligible. Font styles are important. Right fonts which can represetn the company must be used. Using easy to read font types will make the card look more professional.
➜Adding too much information on the card must be avoided, the text should not be too complicated. The information should be concise. The decision to include the right information must be taken before printing process. It is more appropriate that the company is front and center instead of the person so the design must emphasise the logo and company name to be more eye catching.
➜Business card design should be compatible with the field the card holder is in. By incorprating the field of the card holder in designs, the resulting brand image will be more memorable and eye catching. The card should reflect the services being offered. It is a positive trait that holding the card, it should be easy to guess what profession the card holder occupies.
➜The designs of the card must adhere to the character and image of the company or the person. The desings should incorprate the colors and brand imagery. Using company logo colors will make a more stylish result and look consistent. The desings should not include backgrounds which will make it look too busy. Too colorful backgrounds will make the card look less professional and may hurt the readibility of the text.
➜Business cards have standard sizes to make them easy to carry so choosing a standard size is advicable. Larger business card will have a hard time fitting into wallets. Standard sizes are made to fit into wallets so this is why they are easy to carry.
➜The logo size should be selected correctly. There should be enough space to print contact information after the logo is placed. Desings should fit to the layout standards and ratios. Necessary padding must be given to the desing layout. Having some extra millimeters also helps with protecting the card and recovering it from potential errors. Since card designs are vectorized, the printing goes without problems. Resolution and file type should be checked before printing.
➜Card desings should always include contact information. It is best to write the most frequented commication channel first. The address should be clear and descriptive. It would be wise to include a small map on the backside of the card for when the location is hard. With the help of technology, it is possible to add QR code instead too. Before submission, the contact information must be checked once more correction.

Pallet is a term used in logistics. They are a flat transport structure by 80x120cm and generally made from wood. Pallets are used in big warehouses for forklifts to carry items around easily.
In stores, pallets are used to display products inside the market halls and again they are carried by forklifts. These displays are generally 70 cm in height. High traffic products are more easily carried and displayed this way.
The displays then can be covered by pictures which comes in paper rolls. The banners cover the ugly bottom parts of pallets with attractive imagery and propel the campaign of the high traffic products. Banners are very economic marketing tools. Compared to similar marketing products, they provide the highest boost to sales.
Pallet banners can be supplemented with round cards and other marketing tools. With the help, the campaign can increase its visibility. Pallet covers are indispensable with their low cost and application flexilibity.

➜ Paper GSM in pallet banners
The gsm has a very important part in determining the price and quality of the product. A proper gsm should be selected according to the budget but it should not be too low. For costly projects, the gsm can be lowered to lower the costs. The negative side of too low gsm is that banners will tear more easily and turn unusable in a few days. It is important to select the correct paper GSM for this reason.
➜Cellophane quality in pallet banners
Printed pallet banner should have the correct cellophane quality. Just like GSM, lowering the cellophane quality will decrease the pallet banner quality, its durability and lifespan. Anyhow if it is important to lower the costs, low quality cellophane can be used. The pallet banner will be less durable then. This point needs special attention and should be decided before ordering pallet banners. The cellophane quality should be stated on the technical specification correctly.
➜ Grooved print on pallet banners
Pallet banners are printed with groove in general. Grooved paper makes the banner grip the application surface more firmly. Grooved paper will prevent folding on curvy surfaces. So make sure to include groovy paper in your orders.

With special printings on them, cardboard bags which hold items of any sort used by stores are the most efficient marketing product that is in use today. They are made of thick GSM for carrying things and they get made in different sizes which provides lots of area for marketing and presentation. They are also known as paper bags. The cardboard bog can contain company logo, name and contact information which makes them effective marketing tools. Cardboard bags are used in marketing to increase brand visibility. Cardboard bags are for holding and carrying shopped items but they are not single-use only. Since they are made from durable materials, they enjoy a long lifespan. American Bristol paper is preferred in their making for their durability and thickness. It is also possible to put extra base material to increase durability. The cardboard bags with lovely designs can find themselves in the daily use of the customers. With the company name, logo and contact information on the bags, this means free marketing for long durations in outdoors. Cardboard bags, since they are made of paper, are recyclable, environment friendly products.
Cardboard bags can be printed in many shapes and sizes, this gives lots of options for clients to tailor them to their needs. There are infinite desing options when it comes to cardboard bags. But most popular desings are tall, horizontal, regular and bellowed. The shape is choosen based on the client's preferences. Generally, American Bristol, chrome cardboard, kraft and glossy paper is used. Papers with 250 GSM plus are most preferred cardboard bag papers. The higher the GSM, more durable is the bag. Most cost effective bags are made of chrome paper, the outer side of this paper, which is the printed side is white. Inner side is gray and does not get printed. This is why this cardboard bag is cheaper. The important part to consider is the weight of the items which will go into the bag. The paper is choosen according to the carry weight. Cardboard bag printing applications include, gold, silver foil(vark), emboss, partial lacquer, cellophane coating(matte or glossy), heat resistant lacquer(matte or glossy).
Logos and other pictures are added on the cardboard during designs. They become great marketing tools for companies by displaying logos at all times. They are used by jewelleries, gift markets, watchmakers, fairs, malls, hospitals, schools and by companies advertising themselves in expos.

Cardboard bags can be printed with company logo and contact information and this makes them great marketing tools. Since customers will voluntarily carry the bags themselves, the choice to use cardboard bags is clear. Cardboard bags are produced for many companies from various fields. They can be produced in different shapes, sizes, thicknesses and colors. They simply appeal to many fields.
For example, in fairs, carboard bags carrying A4 catalogs, brochures and other promotional materials care called fair size carboard bags and their preferred size is 25x35x8 cm. Another example would be optic cardboard bags which are used by may optical companies with the size of 17x25x7 cm.
Cardboard bags are often used in textile, cosmetics, grocery, jewellery, gift shops, watchmakers, marketing and fairs. It is very easy creat designs for a specific size . For example, for a wathcmaker the bags can be made to fit the watch boxes. Cardboard boxes are useful for really big products. But it should be noted the handle is still attached to a paper so going to big and heavy is not desirable. The biggest ones are used by clothing.

• The first thing to note before ordering cardboard bags which are effective marketing tools is deciding the proper paper type.
The most selected paper type for cardboard bags is the American bristol. American bristol is a kind of highly durable paper with two sides, one matte and the other glossy. It is preffered because it is white on both sides and it is a very tough material.
Environment friendly, recycled kraft paper is gray and cheaper.
Coated paper comes in two types, matte or glossy.
Chrome cardboard is the cheapest material. Its outer side is white and it is gray in the inside which makes it cheaper. There is no downsides to choosing the cheaper option if it satisfies the needs. The GSM should be choosen correctly too. GSM should be selected for the weight of objects which are going to be put inside the bags to make them durable enough. Cardboard box should be made for the correct durability. For example the durability requirement for a cake shop will be different from a clothing store.
Cardboard bag production number is important. It is important to calculate the correct number which will be needed, or you will have to pay for the excess bags.
Another important point is the size of the bags. The height, width and depth of the boxes must be decided before the printing process begins.
The number of colors used in the bag directly affects the price of the bag. Choosing colors complimenting the brand colors would be useful and make the bag look excellent. The design must be attractive. The colors shold be striking but complementary. Too many colors will not make it look better and therefore choosing only enough colors will be smarter.
There are different printing methods for cardboard bags. Lacquer, emboss, coated, vark and gold can be used to create interesting and stylish results.
Lastly, there shouldn't be any borders in desings because the borders may be printed slightly off. Without borders, we would not encounter this problem.

Stickers are small papers with or without adhesives which can be used for promoting a company or its products. Tags are small papers with or without adhesives which are used for tagging products with their creation and or best before dates. Stickers or tags can contain dates, contact information etc. They can be great marketing tools. Stickers or tags come in different types such as barcoded, seals, transparent, price tags, adhesive etc. These types are formed by the information and printing requirements. There are hundreds of types and printing combinations. Most used ones are tags with bardcodes, price tags, adhesive tags, transparent tags and sealer tags.
Tags are used in almost all fields. Textile products can use them during the product packaging, inside or outside. Sticky tags are printed on high quality or coated paper with 4 color offset or serigraph printing. Serigraph printing tags can be used in outdoors. Dome stickers are made by applying a chemical after the printing, they take an oval and transparent shape. They can be used in outsides. They are also used in textile. All labels are printed with 4 color offset or serigraph printing. Generally 90 GSM glossy paper is used. There is a graphical design process before the offset printing. If the numbers are low, serigraph printing is preferred then they get cut based on sizes and packaging begins. Stickers can be made in all sizes. Any size or shape is acceptable. Square, rectangle, round and special shapes can be used for stickers. Stickers can be used in outdoors or interiors.
Stickers offer great marketing value with a well thought design and high quality printing, popular with companies for their low cost, wide application ranges and attractiveness. Generally containing company logo, short contact information, they attract attention to a campaign or product when stickied to a highly visible place reaching lots of potential customers.
Stickers are very useful in situations where there is demand for faster or emergency services. Locksmiths, repairers, heating services, electricians, heating services, pest control, carpet cleaners and food services use stickers to increase their brand visibility, share their contact information. Unlike magnets, they can be stickied to any surface and make your brand visible to all your customers as well as increasing potential customers.

• First of all, it should be decided which information will be printed on the stickers. Logo of the brand, slogan of the ad, contact information, brief texts about services and images which needs to be communicated etc.
• The information should be up-to-date. Generally in servicing, the correct phone numbers must be included.
The text on the sticker must be easily seen. Readible fonts which are at least 10 pts must be used. Images must be high resolution. The prints will be higher quality in this way.
Stickers should include adequate information. The designs should include logos and contact information so an effective marketing campaign can be achived and potential customers can be reached. Stylish and attractive designs are important for the brand because if customers like the designs, they may use the stickers on their computers at work and their homes.
• The size should be selected carefully. If it will be used on outdoors, then a bigger size with containing larget amount of information can be printed. The right size for the right application should be selected. If the stickers will be used on products and promotional materials, a smaller label would be more suitable. If it will be applied on surfaces for advertising the brand, bigger labels should be preferred.
• The colors and pictures used on the label are also improtant. Attractive, easy on the eyes colors and pictures should be used. The colors must complement the colors of the brand logo.

A placemat is a mat made from various materials that is used in homes and restaurants to keep a table clean and give it a stylish look.
Preferred sizes for placemats are in 35x50 or 30x40 cm. They are printed on kraft or glossy paper. They can be printed multi-colored too.
With paper placemats, tables are set up and cleaned much quicker. Printed for single-use, placemats are essential to a table. Placemats printed with interesting designs and colors add joy and color to tables and meals. They also help cleaning tables a breeze.
When used in a company, they make the customer remember the brand name and logo. Using placemats is important for swift and clean services and quick clean-ups.
Printing placemats is important for companies which want to offer quick services while also offering great advertisement value by reflecting the brand. A good design will be memorable as they are the first thing the customer will encounter.
Placemats used in cafes, restaurants and diners offer a tidy, clean, fashionable image to the customers, save time and even inform customers. Many restaurants print their menus on placemats, so placemats do double duty as placemats and menus.
Placemats can be designed in various ways and colors according to the customer preferences. Placemats may contain menus, specials, new products, information about certain foods, history of the place, campaigns, promotions, funny quips, press pieces and famous customer photos. Placemats offer great time and inform the customer by utilizing one or more of these, they actually do marketing.
Placemats are single use items and they deplete quickly. Since each customer will need a new placemat, many placemats are going to be needed, ordering a high number of placemats will also lower the costs.

Placemats use has increased in recent years. They are decorative pieces placed under plates during meals. Placemats are heavily used in certain places like restaurants and cafes. The reasons for using placemats are; it is practical, it provides a clean experience even with table cloth, it also helps with table setup, making it very quick and clean. There are many types of them out there. They are made of many materials like a mat and so on.
Leather, mat, plastic, weave, print, straw and other materials can be used in making placemats. One of these can be selected. There are also many decorative choices. If hard materials are prefered, plastic can be chosen. These can be easily cleaned and they offer ease of use.
With placemats, tables can be setup in swiftly and they can also be cleaned quickly. Placemats also offer advertising for restaurants and cafes. If visibility and marketing is needed, placemats can be used for great effect.

• Placemats are the first contact with customers. Creative and easthetic desings will attract more attention.
• Placemats which will stay from start to finish during the meal should include company logo and contact information . The target demographic will remember your brand.
• Placemats should have designs promoting brand values. Different marketing channels must promote the same brand image.
• When choosing the size, table sizes should be taken into account. Too big or too small sizes should be avoided.
• Attractive designs will work better in gaining attention for the placemats. Striking texts, company slogans may be attractive, creating impressions on customers.
• Too much information must be avoided. A brief text introducing your company may be added. Placemat reading duration is as long as the meal arrive duration. Writing joyful, short and interesting texts would look better.
• The areas after a plate is placed should get extra attention and be used for great effect. The area under the plate will not be visible during the meal, but the outer areas will be visible during whole meal.
• Font size and style used on the placemat should get extra attention. Readable and elligible text will make that connection between your brand and customer.
• Making product images high quality will return as sales and add to the brand image. Making a low resolution image will have the opposite effect.

Booklets are note books printed annually containing a calendar. They help organising and planning and in taking notes, come as small books which can be carried around. They have a calendar, address, daily notes and sections for dates. Some booklets might have useful information like maps or area codes. They are used in daily life for reminding things to oneself. While their usage declined with the advent of tablets and smarthphones, booklets are still in use for reminding important information and can be carried in suitcases. A booklet/agenda is an effective marketing tool you can give to your customers.
Booklets hold a great value in daily business life with their built-in calendar. They are great marketing tools which can contain contact information, products, services. Because people keep booklets on their desks all year. A marketing tool useful for a long duration is a great marketing tool. Some companies even hand out booklets without calendars through out a year as a promotion with their logos on it.
Calendarless booklets can be hand out anytime during year and they can be used for years. Calendarless booklets have various sizes like 9x14cm, 17x21cm, 13x21cm. Other sizes can be acquired too.
Agenda/booklets are more costly but they break even with their long time duration and the high interest they get from people. They can be printed with blank, lines or squares. They can be printed on each page or only the back cover like a brochure.
Booklets can come in various designs. However the most used ones are spiral binding, classic, leather cover, organizer, suitcase and pocket types. Spiral booklets can be done in offset printing. They can be covered with pseudo or real leather or laminate. They can have reliefed parts on their covers. Aside from those, they can also have a special locking mechanism. The important part in printing booklets is making the design useful and simple.

There is no standard size for a booklet. A4 or A5 paper sizes can both be used. You should choose the size according to the supported sizes of the printer at site.
For marketing, the logo and contact information must be included. However if a longer lifetime for the product is wanted, making the logo less visible might be desirable.
It must be decided first if the booklet will have blank, plain lines or squared grid pages. The other decision is if a calendar will be included. The decision must be made for the field it is going to be used in. You have to choose before design process.
A classical desing instead of a flashy one will be more helpful at creating a stylish and pleasant simple look.

Coasters are used on tables and desk to protect them from the heat and wetness of cups and glasses. They are marketing tools choosen for their visibility. A coaster with a logo printed on it is a very popular promotion material. Companies make caosters according to their brand image containing company logo, contact information and brand slogans. Then they are distrubuted for promotion and making new customers.
They are used all day in restaurants, cafes, offices, bakeries and seen by many customers, promoting the brand effectively. Such a marketing opportunity must not be missed. They should be distrubuted as a promotion material to the target demographic so they can make tables and desks look more stylish. They are even used in households. Their design must be taken up a notch if their usage in companies is desired.
There are various types of coasters, cardboard, cork, rubber, lens and PVC. PVC and cardboard are most used because of their low cost. Cork is the best one for its style and durability.

Coasters with brand logo printed on them will continue marketing the brand in homes, offices, restaurants and cafes, reaching many many people. Based on this it can be said this marketing tool is a really profitable and successful one.
The design of teh coaster should contain marketing text and pictures. Some really stylish coasters can be produced today. Companies should include high quality pictures for them to be used in business.
The design of coaster must be professional. The slogan must be visible even if a glass or cup is on it.
The decision has to be made if the caoster will be rectangle or round. The coasters have 9cm diameter and this area must be used effectively, the best font size are between 12-14 pts and the picture resolution must be high resolution.
Choosing the right model for the coasters should be done while taking the desing and application location into account. While preparing the designs, interesting and attractive desings should be aspired since some people even collect coasters.
Colors should be choosen to attract target demographic's attention.
The costs go down as the number of coasters go up, so to minimize the costs a large bulk number can be ordered.

Bookmarks are patterned, printed papers you put between the pages of a book to remember where you left off. Bookmarks are hand out in book fairs as promotional materials for a product or brand. This is one of the recent modern marketing methods. Bookmarks are given as gifts with books by publishers. Big corporations are also using bookmarks as a marketing tool as they believe them to be great promotional materials. Gifting bookmarks enables a simple but long term marketing tool.
Bookmarks not only help remembering the last page the potential or current customers were on but also help them remember the company name. Bookmarks make an impression about the brand name when potential customers take a break from reading a book. This is why fields outside of publishing use these cute bookmarks for their marketing and promotional needs.
People think of bookmarks as something with a nostalgic value. This makes them great gifts to give with a nostalgic value. Their high visibility willl make them connect your brand more strongly.
Bookmarks are one of the best marketing tools to choose. They have long term usability and that also makes them long term marketing tools. So they are long term marketing tools with a low cost.
Most important feature of bookmarks is that they can be used with both sides. This mens they can have more than one design. One side can have an interesting picture rather than both sides being printed with information, this will increase its popularity. A good bookmark can be used and hold onto for years. Just like books and words, bookmarks can last a long time. With a small price, you get a long life of prestige.

• Bookmarks are most effective price/performance marketing tools. For the lowest price, long term marketing can be achieved.
• Bookmarks should be shaped for the brand and target demographic. A design should be created to attract potential customers with interesting texts.
• Bookmarks also get distrubuted by hand between customers. The designs should be plain enough to not be distracting but colorful enough to be interesting. The bookmark should contain company name and contact info on it with small fonts. A font with high readibility should be selected for conformity and easthetics.
• Bookmark material must be of high quality. This is important for its longevity as a marketing tool. The bookmark paper can be one sided or double sided. If one sided, 250 GSM bristol paper, for double sided, 350 GSM glossy paper can be used. If a more durable, hard to fold paper is desired, glossy paper would be a better choice. One sided bookmarks might be cheaper but double sided will have more area for more information to be printed.
• Matte or glossy celephone coating should be selected to decide the surface property. Bookmarks with their high visibility will require high quality designs for printing.
• Researh shows readers don't like bookmarks with big logos on them. For logos, maybe smaller, less visible designs would be more adequate. Since bookmarks are used for a long time, they will be noticed eventually.
Lastly, including social media accounts will increase the chance of potential customers reaching your company and present your company as more modern. Even a QR code can be added to make it faster.

A calendar is product that helps following the days of at least a whole year. It can show all days of a month in a page or a day for a page. Calendars are used for marketing. It is a pleasant gift a company can print for its customers.
A company will use advertisement for reaching potential customers and growth. Marketing tools are often choosen for this purpose. Printing these tools are very important for the brand and growth. Calendar is one of the most important marketing tools. A typical advertisement is short lived but a printed marketing tools have longevity. A calendar will be in use for a whole year.
A calendar can be printed in different types and sizes. Generally high quality paper or glossy paper is used in its printing. High quality paper of 60-120 GSM and glossy paper of 110-300 GSM is preferred.
The desing is choosen based on the amount of the desired information. A5(14,8x 21 cm), A4(21 x 29,7 cm) or A3(29 x 42 cm) can be used as size or a small post-it size can be choosen too. Calendars can be made with spirals or adhesives. Spirals can be made from metal or helix plastic.

The important point in calendar printing is the place the calendar will be used. For wall mounting, high quality, durable paper is used where for office spaces, smaller calendars with functionality and visually heavy desings are used. Calendars for their use cases:
- Table Tent Calendar
- Poster Calendar
- Wall Calendar
- Desktop Calendar
Desktop Calendar: Desktop Calendars are always visible on desks and that makes them very effective promotional materials. Aside from their functionality, desktop calendars also add class and aesthetics to the rooms and offices. Company name and logos can be printed on calendars and they will be visible for a whole year and will company customers for all their plans. They increase brand visibility and help when a customer wants to reach you. Desktop calendars can be printed on 21 x 29 cm, 350 GSM matte or glossy paper.
Poster Calendar: Poster Calendars are mounted on walls. There is a large area at the top for company advertisements. They generally display 3 months on one page. Single spiral or triple spirals can be used in their production. There are different models available for different use cases. Poster calenders are very popular. They are designed to have previous and next months on the same page. Current months is in the middle, previous is at top and next month is at the bottom.
Poster calendars can be printed in different sizes. Single page, single and tripal spiral calendars and small size calendars exist.
Table Tent CalendarTable Tent Calendars are used on desks, a type of calendar that looks like a tent. They can be seen in offices and banks. They look good, are useful on a desk and make great gifts for those who work in office spaces.
Table tent calendars which are used on desktops is useful for taking notes. They are custom designed. They are made of cardboards with 7 or 12 pages. They are binded with a spiral to turn the pages. Both sides are printed on. They are small and easy to use making them a practical type of calendar.

• When designing a calendar, just providing functionality and doing advertisement are not enough. Additionally, pictures, color harmony, order of numbers and eligability of days are also important. A calendar of an office and a calendar of a college student are not the same in case of their colors and harmony. If the calendar do not speak to the customer, they might only look at it for two seconds and toss it to a side like a piece of paper.
Calendars should be more than something that shows the date, they should also display your company themes. Typography, visual design and date format should all work towards the same goal but not be distracting at the same time.
Low quality pictures will look blurry or pixallated when printed. Whenever possible, as the printing house advices, only the highest quality pictures without compression or vectorized images should be used.
Analyzing the target demographic to choose a calendar type would be advisable or making an alternate type of calendar for different situations could be more logical. Big corporations print many calendars of different types.

Serigraph printing is a very durable type of chemical printing that is done on any type of flat surface, giving a glossy finish. Serigraph printing, a popular technique, where a hard plastic item called squeegee transfers the ink coming from rectangular screen to the surface.
Serigraphy is also called screen printing, silkscreen printing or serigraphy printing. In serigraphy, a metal or wooden frame is used to strech a plastic or metal screen that has parts to be printed and other parts to be masked with various methods. Then the ink is transferred via a device called squeegee to the application surface which can be made of cloth or paper. Serigraphy is used for surface like wood, metal, porcelain, stone, glass, cloth etc which can not be printed by techniques like offset, typo, flexo and photogravure printing. It can do large printing not possible by other techniuqes. Serigraphy can use all kinds of chemical inks but environmently friendly solvent dye and UV inks are used more often.
Printing stencils are made of wood or aleminnuim in serigraphy. Standard size seripraphy stencils can be made in different sizes if wanted. After stretching, photographic stencils method is used. The exposure to light hardens the silk that is inked with special photographic ink. The stencils then are cleaned with cellulosic thinner which dissolves the soft parts, leaving the hardened parts behind.
Serigraphy is often used in painting, textile, graphic arts, advertisement props, collar tags, button pins, promotional materials and many other fields. Serigraphy can be used on any surface.
Serigraphy compared to other printing techniques is much more durable. While it is very high quality, color richness and application duration is not as good as the other methods.

There are many types of papers used in printing. Bristol board is one of the most used ones. Bristol board, front side looks white and back side looks a bit dirty white, looks like a cardboard. A high quality paper type with one side as glossy and the other side as rough and matte. The glossy side is very suitable for printing. The rough part is not good for printing so only one side is printed for bristol boards and that is the glossy side. Bristol boards can be used in different fields based on their GSM and size. Ver durable bristol boards are often used in books, brochures, magazine covers or packages, cardpostals etc which require single side printing. Bristol papers are much more economic than other paper types. They are considered when price is a concern.

Fancy papers are 60 GSM to 800 GSM luxury papers. Fancy papers have a texture. With a combination of cotton and cellulose, they gain interesting textures and by applying varaq, relief methods, good results can be obtained. For this reason, if very unique results are wanted, fancy papers with various textures are often choosen.
Fancy papers can be single sided or double sided, with custom patterns and textures. Textured fancy papers are used in from stationery to tags. Fancy papers are used in business cards, folders, books, agenda covers when price is not a concern.
Fancy papers such as special covers and cardboards are often used. Fancy papers are very popular with invitation cards with decorations, soft touch application in plike products for those who want something very high quality and those who make boxes for textile products.

3 degrees of quality is used in paper. First quality, second quality, third quality.
High Grade Paper:
Their celloluse amount is low, they are white. They are used in books, letterheads, test books etc. They can be in various GSM. They are high quality and most popular paper quality.
Lightly Grazed Paper:The sellulose and wood amounts are nearly identical in this paper and it is not exactly white. It has a cheaper price than first quality paper and used in printing often. They can be in various GSM.
Newsprint:The wood amount is much higher than sellulose amount in this paper. Its color is more yellowish, also known as straw paper. It has a very low price but not very suitable for printing.

Glossy papper is a paper type coated with a thin layer made of certain materials or polymer composites which gives the paper weight, glossyness, smoothness or lessened ink absorptiveness.
It is also known as photo paper, it comes in matte, half glossy, glossy types. Its surface is slick and smooth. Bright prints can be made with this kind of paper. They are used in magazines, brochures, catalogs and posters. They also give very good high quality results with digital and color printing.

It is a thin layer of protective material covering the surface of the paper used often in printing and textile. In printing, lamination is covering the paper for protection. In lamination, different surfaces are merged with heat, pressure and adhesives to become one layer. It is combining multiple sheets into one. During the process, no negative effects are observed in the texture or the coloring of the paper. Laminated product will have better durability and longetivity. Lamination is a finishing technique. It is the last operation on the material. Lamination use in printing prevents papers from tearing and makes them more durable for moisture and stains. This way, the product is protected from wear and tear by environmental exposure. In addition to the protection, it also makes the colors look richer by making them look more glossy. The materials used in lamination are varnish, lacquer, and cellophane. The coating can be matte, half-matte or glossy according to needs of the design. There are hot and cold applications for lamination. In cold lamination, the process is applied to one side only. If the paper or ink are sensitive to heat, then cold lamination is applied. In hot lamination, heat and presure is used. Often, the product is placed between two sheets and they are merged with dry adhesive, heat and pressure. As it gets colder, the adhesive becomes hard and this connects the cellephane to the paper. With hot lamination, the results are more long lasting.

Cellophane:
The paper is coated with polyurethane(low density glass, looks like plastic.) There are matte and glossy cellophane.
Varnish:
Oil based protective material. Used in offset printing. Two types of varnish are cellulosic and synthetic.
Dispersion Lacquer: Water based protective material. Dispersin lacquer is brighter than varnish and more durable to friction. It is applied with offset printers. Dispersion lacquer is often used when the material is expected to touch food according to food regulations.
Thermo Lacquer:
Also known as Blister Foil, thermo lacquer is a water based application. Thermo lacquer becomes sticky when applied. It is an important method in printing and surface coating.
UV Lackquer:
It is applied with UV lights. This method gives higher brightness and matte finish and used when these are important to the product. It is a very useful and practical method in the field.

Lamination is used many fields including packaging, printing, textile, otomobile and medical fields.
In printing, the paper is protected with a sheet of plastic to make it more durable. There are glossy, matte and silk lamination types. Lamination is often used for packaging and materials like book covers, business cards, brochures, maps and bookmarks. Lamination increases the durability of products increasing their quality.
In textile, lamination is used with double sided adhesives sticking clothes to eachothers. Lamination is used for shoes, bags and belts and other furnishing fabrics.
In furniture, it is used to add patterns and colors with MDF technique to simple chipboards to make them look better and more durable. With lamination, insulation and a better look is achived.

Cellophane is a type of coating. Cellophane adds a thin and transparent layer that provides extra protection. Printed products are protected from water, light and other environmental exposure with this lamination technique. It looks like a thin plastic layer. It is applied after printing to protect them from exposure. Product becomes harder to tear and wear and thus becomes more durable, higher quality and long lasting.
Cellophane can be applied to business cards, inserts, brochures, invitations, bookmarks, books, folders, bags etc. Cellophane can not be applied to paper thinner than 135 GSM. There are two types of cellophane, matte and glossy.
Matte cellophane is often preferred. Matte finish has a stylish look to it. They are preferred with photos and simpler desings by companies.
Glossy cellophane is eye catchingly bright. It protects and adds shine. They are often used with business cards, brochures and other printing materials. Both cellophane methods can be used on any printing materials.

Cellophane is used to protect sensitive paper from deforming by exposure. Cellophane is a coating application. The coating from cellophane gives paper a high quality look, can be in matter or glossy finish protecting the paper from sun and moisture. Cellophane is used in printing frequently and it is a process that increases the quality of the product.
There are a few points to give attention; do not apply to below 135 GSM paper because the heat might tear or break the paper. Another point is the color, it can change a little bit. This is because the light is refracted by the coating.

High Grade Paper:
White paper with high amount of cellulose. It is used for high quality printing like books, letterheads, brochures and other printing products.
Lightly Glazed Paper:
The amount of cellulos and wood are almost equel in this paper type and its color is not exactly white. It is suitable for printing but not for high quality printing. It is preferred for books.
Newsprint:
The wood amount is higher than cellulose in this paper type. The color is more yellowish. The price is cheap but not suitable for high quality printing. It is rarely preferred for printing.
Glossy Paper:
It is a very high quality paper type that contains only 5% wood. It is also known as photo paper, they have matte, half glossy and glossy types. Glossy papers are smooth, even and slick. This paper has prints which are very shiny.Bristol Board:
One side is glossy and smooth and other side is matte and rough. It is durable and used in folders, book covers, brochure covers, packaging.
Tracing Paper:
It is half transparent and glossy. It is made of whitened chemically treated cellulose. It is often used by architects.
Tracing Paper has a frosted glass look, it is preffered for example in invitation cards to garner attention.
Art Paper:
Its surface has a texture, also known as fancy paper. Used for business cards and catalogs frequently.
Copy Paper:
This paper contains carbon. The text on the top sheet gets copied to the bottom sheet. It is used for bills, receipts, waybills, checks which need multiple copies.
Kraft Paper:
It is formed from recycled papers. It is thick, cellulose colored and rough. This paper is thicker and more durable than other paper types, it has two colors: brown and white. Often used in packaging, invitations and business cards. For its obsorbing quality, it is used as car mats.
Chrome Paper:
One side is made smooth and whitened, the other side is matte. The smooth side used for color prints. Often used for packaging, like drug packaging.
India Paper:
Very light, thin and transparent(light diffuse) paper. Generally used for packaging breakable things.
Packaging Paper:
Low quality paper, thick and used for wrapping heavy things.

DPI means dots per inch. The resolution of the output is measured with DPI. The number of dots for every inch on the printing material, the higher this number, the higher the quality of photos or other pictures. More dots mean higher DPI, higher DPI means better quality pictures. DPI is an important term in printing. In general, printing is done in 300 DPI and this is considered standard.
In business cards 300-400 DPI can be used. 1200 DPI is reserved for professional photography or huge advertisement pictures.

DPI means dots per inch, the quality of the print is tied to this number. A low DPI will cause a low quality picture, a higher DPI will create a quality picture.
In color print, the photo quality of the camera is very important for the quality in final print. The photo should be at least 300 DPI. DPI can change for the kind of printing needed. In business cards, needed DPI is different from a poster DPI. The lower the resolution, the lower the quality in final print. Thus DPI should be choosen correctly.

In printing, there is a margin left on edges for safety of the design. Also called trim margin protects the design from unwanted problems. During printing, it is not desirable to cut through the design. The layout must be correct and there needs to be left some margin. If adjusted correctly, there won't be extra cutting or leftover white padding on the resulting print. In modern printing, adding 3mm bleed to designs will be enough. For example for a 133x194 mm desing will be 139x200 mm with the bleed. Always add bleed to layouts, without them the print might have errors.

Lacquer is a post print application. It is a kind of lamination method, it covers the surface of the print. It increases durability and adds shine to the paper and is very popular. With lacquer application, the surface becomes resistant to wearing, moisture, sun light and ink dissolution. Lacquer makes the product last longer by making it more durable and it gives paper a high quality look. There are many types of lacquer techniques, customize lacquer can be done according to the designs. It can be done with silver or gold finish. Lacquer gives your product an interesting look and style.

Partial Lacquer:
Instead of whole paper, it is applied to desired parts. Partial lacquer will highlight interesting parts like pictures, logos or brand, making them visually richer and shinier. Partial lacquer is applied in single time with a shiny cellophane application.
Partial lacquer is not applied to the whole paper, it is applied to a part and gives it a shiny apperance. It is often applied to highlight logos, contact information or slogans.
It is an economic choice and considered a standard application. Partial lacquer can be applied to paper between 70 GSM and 400 micro thickness. It is used on catalogs, brochures, business cards, book covers, packaging, textile tags, cardboard bags and stickers.Relief Lacquer:
It is achived by applying the shiny cellophane twice to the area, it gives a more pronounced result. Relief Lacquer is used to accent areas like logos, object, brand more shine and emboss effect. It makes the product look more interesting, stylish and attractive.
Often used on invitations, making them more interesting for special days. It is often used on catalogs, brochures, business cards, bookmarks, packaging, textile tags, cardboard bags, stickers etc. It is not used on products which will be pressed to avoid flattening.Sandy Lacquer:
It is applied partially for protection or landscaping. For a beach illustration, it is an easthetic choich that can give a sand effect to touch. It can be used for sand on a beach, a rough table, texture of a tree, clay of a flower pot etc. The application can change the color slightly. Matte cellophane does not give a successful sand effect.

Table cards can be used for many applications. Also known as reservation cards. They are used to mark reserved tables. Guest names are written on them and placed on tables.
They are often used in weddings, dinners to highlight company, organization or guest names.
Not only in weddings and restaurants, table cards are used in themed parties, birthdays, anniversaries etc.
They can be printed one sided or double sided. Table card is printed on 350 GSM matte glossy paper and folded. Folding makes them more visible on tables.
Table cards can be decorated to fit to the theme of the party. Design process can cater to the theme.

Forex is a PVC material which can be printed with a photo or a poster. Forex material is often 3 to 5 mm thick.
Forex is a light and hard looking material. Because of its hardness, posters and photos do not need extra framing. Forex is very easy to transport and montage. It is preferred in fairs and displays for this reason.
Forex print can be done by using double sided sticky tape on its backside and can be mounted every where. It can have legs if desired.
A 156x305 cm or 205x305 cm forex print is possible in a single print. Forex prints are very high quality and high resolution and they are often preferred for this reason.

• Forex print can be done in different sizes, before printing, a size should be choosen according to the place and content. For fairs, forex prints must be medium or bigger sizes. In stores, they are expected to be smaller.
• Information on the product must be choosen with care, the slogan and other text must be eligable.
• Forex print can use interesting colors to attract attention to the design.
• Make sure Forex print layout is correct and proper bleeding is given. Ready templates can be used.

Signage Kiosk is an outdoor advertisement shaped like a bus stop. They are often on pavements, displaying advertisements with short legs. They are placed on bus stops and become bus stop advertisements.
They are smaller than billboards. Posters in them are big enough to be readable from a distance. The boards are backlit, they reach people by working at nights. Backlit posters are more attractive. Signages are preferred for their protection from wear, tear and dirt.
They are used in places with heavy car or pedestrain traffic like bus stops, pavements, squares and walk ways to reach most people. Poeple waiting in bus stops will inspect attractive backlit advertisements and most probably will read the texts. One of the most effective ways to reach target demographics is these advertisement kiosks.

• Kiosks are memorable for the visual memory. Placing them in visible areas of the city, they will have a lasting impression so their designs require special attention.
• The design should not have visuals pushing the message to the background. The important part is the message and a complex design should not hurt it.
• Fonts should be eligable from a distance.
• Colors and graphics on it should be in harmony, a simple design will be more effective at communicating the message.
• Before ordering the signage, the size should be determined correctly. If they do not fit, the product will be useless.

Air refreshener are printing materials which prevents faul odours forming in your car, containing fragrances. They are produced with a string and often hanged on rear view mirror.
They can be printed one sided or double sided.
Generally 4 colors are used but more can be added in design process if necessary.
The paper is often 200 GSM, it can be changed if necessary. The fragrance used in refreshers differ in intensity. Heavy and light fragrance options exist. Melon, lemon and ocean are heavy franrances; spring, strawberry, apple and vanilla are light fragrances and more options exist. Vanilla can cause darkening during printing.
Air refresheners are effective marketing tools. Companies can put their logos and, phone numbers, addresses and brand slogans on them and increase their brand visibility to reach more customers. They are especially popular and used in automobile related fields, gas stations, car wash and other car services. They give away car air refresheners to increase customer satisfaction as an extra service.

• They are often hanged from rear view mirror, and high visible. An attractive design should be prepared.
Before ordering, the right size and fragrance should be choosen.
• The text should be kept at a minimum to avoid harming the visuals. Logo, address, phone mumber and address should be enough. If a slogan exists, that can also be added.
• Font size should be choosen correctly. Font size is an important component of a stylish design. It should not be too big or small.
• Lastly, in this kind of printing, the colors are more desaturated because the fragrance paper has a higher absorption rate.

Roll-ups are made of alleminum legs, one or two and displays different size posters and pictures. Printed on forex with foil coating, they are also called display banners with legs. It is a high quality material with thick foil with 3mm or 5mm forex. Foil coating makes them more durable and long lasting. Preferred sizes are 50x70, 70x100 or 100x100 cm but other sizes can also be choosen. There are also roll-ups called chevalier.
They are very attractive marketing tools for advertisement. Generally, they are designed for interior use but can also be used outdoors. They increase brand visibility and gather attraction, their use affects profits positively.
There are many different application cases for them. The various roll-up products are often use for advertising. They can advertise anything, movies, technologies, products or projects. Roll-ups are preffered in theathers, fairs, conferences, cultural centers and malls. They can also be used in restaurants showing off menus or food pictures. They are used in autograph sessions too.

• Before the roll-up design, the size should be decided. If it will be A4 size then it is better for the contents to be more simple with less content.
• Design can include contact information so customers can easily and quickly reach you.
• The font and colors are important parts of the design. They should be eligable to communicate the message correctly and efficiently. Colors should be choosen to reflect brand colors.
• Using matte or glossy finish in a roll-up can change the outlook drastically. A design fitting the desired look can be choosen to achive a high quality print.
• Templates can be use for inspiration or a template can be used directly.

Cardboard paper with product information on it. Cardboard tags can have logos, prices and instructions, they are print materials with many possible application cases. It is especially popular in textile fields, they contain washing instructions, body type and barcode etc. Mostly 350 GSM cardboard paper is preferred. Especially chrome and fancy, varaq, glossy papers can be used. They can be printed on one or double sided.
Cardboard tags often have business card sizes. They have a hole on top parts to be hold with a kraft string or nylon thread connected with the cloth. They can also be used nex to the product without connecting it directly.
Product tags are important for brand visibility and image aside from their information relaying function. Badly printed tags can hurt the brand image while stylish desings can elevate it. It is possible to advertise the company with a quality cardboard tag.

• The right paper must be choosen for cardboard tags. Often 300 GSM kraft paper is used for loungewear and organic food, bussiness level uses glossy paper.
• Based on the brand image, it should be decided to print one sided or double sided. Some brands prefer one sided, some prefer double sided. It should be decided based on the brand.
• Cardboard tag design should fit to the size of the tag to prevent printing errors. If desired, premade templates can be used.
• If price tags are going to be stamped later, the design should take that into account. There should be empty space for price tags.
• If kraft paper is going to be used, then the color choice must given extra attention because kraft papers do not play well with light colors and become unreadable. Choosing vibrant and bold colors would be more correct.

Banners are made of a water and sun proof fabric material. Banners is an important product which cover and protect the area it is on from exposure and often used in gardens, pools and cafes. They are durable against harsh weather conditions and sunlight. Many colors and sizes are available for banners, they have protective quality against different climates and they last long.
Choosen for the right climate, banners are used not only in gardens, beaches but also for covering tennis courts, football fields and other big areas which may need a tent solution.
With improving technology, brand use cases have also increased and they are now used in advertising too. Advertising used posters at first but with new technology of printing digital banners, it became a very easy to use marketing tool.

Banner print is printing banners with digital printing machines. Printing on a banner, the ink is absorped deeply and this makes it durable to rain, snow, sun, wind and other environmental factos. Banners are often choosen for their flexibility and durability.
With their durability, banners are often used in outdoors. They are used for many cases including covering walls, election banners, colored road banners, flags, tents and truck dressing. They are popular for their color and price and advertising outdoors.
Banners are invaluable marketing tools and popular in advertising because they are a very easy way to market brands and products.They have an adventage over other marketing tools because they can be printed in bigger sizes, more durable, cheaper, long lasting and they do not get affected by weather conditions. They can be hanged on buildings and reach many people. With durability of banners, they advertisement will last longer and draw potential customers in the long term.

Car mats are printed papers which are placed inside car floors after their cleaning. Car mats protect the car floor from water, sand and dust, they are suitable to use for multiple climates.
Often printed on kraft paper with black ink to create an attractive style.
Paper car mats are leading product car washers use to maintain customer satisfaction. With contact numbers and company logo, car mats make great marketing tools.
As a promotional material, car mats have great marketing value for anyone who has a car or in automobile related fields. Gifting a car mat after cleaning a car will increase customer satisfaction and potential customer reach.
Paper car mats are produced 33x48 standard size and if a larger one is demanded, 48x68 cm ones can also be printed.
There are many options like glossy mats, thicker kraft mats, leather paper, interlining cloth and cardboard paper in their production. They change price based on the material used, they can offer something to all budgets.
Often used by car washes, car mats also used by other cleaning firms to increase their service quality and for marketing. An economic marketing can be achived with car mats.

• Contact information, company name and logo must be included, this way potential customers can reach you easier.
• The material must be decided before the order. A material must be selected for the budget and customer profile which will provide great marketing value at an economic price.
Because they lay on the ground of the car, their design must be eastetic and attractive. Premade templates can be used.
• The size of the mats must be decided before printing. To avoid mistakes in printing, 5 mm margin should be given.
• Car mats printed with kraft paper will make colors look different than normal. Colors should be choosen while taking this into account.

Eid timetable is a paper with times of pre-dawn meal and breaking fast during Ramadan month.
Times for each city is displayed in the timetable, it makes a great marketing and promotion tool for the duration of Ramadan. They can be done in monocolor or multi-color. For monocolor printing, blur or black is preferred. Timetables are printed in 24x34 cm standard size. 115 GSM glossy paper or 210 GSM bristol papers are often used.
Custom timetables can also be printed aside from premade ones. Custom prints may have:
- Lamination(matte or bright cellophane)
-Local lacquer
- Emboss
-Varaq(gold-silver-copper)
-Custom cuts

Letterpress is an old relief printing technique.
In letterpress, metal characters are relayed in inverse for the whole page. In letterpress, the sheet is pressed inner or outer to create texture. Relief letters are inked and transferred directly to the page. In letterpress, paper takes the ink from the printing block. The preperation is long and complex, it is considered outdated. Letterpress machines are rarely used today. It is used more for cutting, emboss, numeration print, perforation and creasing. Sometimes for printing business cards, bills and custom collections.

The most used printing technique is offset printing. This technique uses oil based ink and mixes it with water. Each unit of lamination offset print machines has a stencil, blanket, pressure cylinder, ink and water spray systems. The areas which will be printed or not are determined by chemical means.
In offset printing, ink is transferred from a rubber blanket to the printing surface. Offset printing can use any kind of paper to a certain GSM.
Offset printing is a very popular technique used more than a century. Offset printing is preferred because it enables printing thousands of items in a short time.
What are the advantages of offset printing?
• With offset printing, large batches of items can be printing in a short time and for a low cost. It is most popular printing technique in the world.
• There is a different unit for each color to be printed, it can print multidute of colors.
• It is a cost effective printing method. It provides high quality color options and fast printing.
• It is a large volume printing technique used in printhouses. It can deliver the printing needs of any field.
• With offset printing, it is possible to do emboss, relief printing too. Offset printing supports many print techniques.

Billboards are advertising boards featured in outdoors. Used in 1990 for the first time, they are placed in locations where people can see them easily, especially in traffic. Billboard posters are displayed on these boards. Billboards are often prepared with poster printing techniques and printed with offset printing. A classical billboard can be prepared with 350x200 cm size, generally in 4,6 or 10 pieces to be merged later. Large billboards can attract the attenton of the target demographics. Caustic soda or water based adhesives are used to protect billboards from outer exposure. With this durability, the advertisements can run for a long time and can get an impression on the minds of target demographics.
Outdoor billboards are a popular advertising tool. Their large size makes them eye catching and effective advertising tools. With their size, people in motion can also view and notice them and the message of the ad can be communicated with many potential customers at the same time. Advertisement campaigns can reach their maximum potential with carefully created billboards with right desings and pictures.

• The size of the poster is important in billboard printing. The right measurements should be given clearly defined to the printhouse for the billboard print to fit rented outdoor boards.
• There is a hirearchy to content in posters, this should be respected. The ad will be more effective with the right hieararchy. Care should be given to the title and subtitle to be fitting. Then the pictures and photos to be positioned correctly is an important step. These objects being in the right order will make the poster better quality and more efficient.
• Billboards have a job to attract target demographics and communicate ideas in a clear and effective way. Short and sharp titles can do that.
• Another point is the colors and text fitting to each others. Diissonant content will be jarring and can not communicate the message in a direct way.
• Billboard designs should be clean and in harmony but also be creative. Creativity differs one billboard from another and the creative one will last longer in the minds.
• Lastly, billboard pictures should have high resolution. Because billboards have a large size, low resolution pictures create low quality results.

Roll up stands have a mechanism with a reel and they can be opened easily. The case is made out of aleminuim and erected on a stand. The poster is inserted to the mechanism. The printed posters can be transported easily to be advertised on location. If the mechanism does not accept the poster, the poster can still be mounted on it. Roll up stands are an essential marketing tool.
Rollup banners are preferred for their ease of transport and setup. They cover little space and can be easily transported.
They can be used in conferences, seminars and fairs, their ease of use and the ability to communicate ideas with pictures make roll ups most preferred marketing tool. They can be used in any place for marketing, fairs, conferences and seminars, stores, showrooms, in front of meeting rooms, product stands and malls. Their practical nature makes them preferred for advertising, they are essential for displaying and advertising products.
Rollups often use european banners. Their general size is 85 x 200 cm.

A collar cards are small business card size papers that act as an id. Collar cards help companies and employees. In most companies collar cards are used for security, they work with security to provide safety. Collar cards gives companies a professional outlook, staff takes their responsbilities with more care, order within the company can be easily achived with collar cards. Collar cards, aside from providing safety, inform the staff about their depertmants, regulate beginning and end time of shifts and visitors. Collar cards are used by doctors, store staff, teachers and IT.
Collar cards are made of many materials and sizes. Their main job is to inform others about the carrier. With the information on the card, poeple can know about carrier's name and position in the company and with the photo, can confirm if the information matches the carrier.
Collar cards can be printed one sided or double sided. Generally, they are 8.6x5.4 cm in size. Other size prints are also possible.

Lanyard is a professional print product used as a cord for holding collar/id cards by companies for their guests and staff. They can be used with metal or plastic cards.
Collar cards with lanyards are important tools for companies. It provides prestige and can be used for advertising. When a collar card is given with a branded lanyard, it enriches brand and company image. Branded lanyards are very eye catching and used frequently in events by printing host's or sponsor's logo on them.
Lanyards can be produced with 1.3, 15, 2, 2.5 cm sizes. Collar cards are used in schools, students, seminars, fairs, concerts, offices by authorized personels.

Prescriptions are issued by doctors to their patients, containing information about the prescription drugs and the detail of their usage. Prescriiptions authorize the patient to buy prescripted drugs from pharmacies. Hospitals, polyclinics and clinics can use them with their logos and contact informations printed on. They help both the patients and doctors and provide prestige to the company. Logos and names on the prescription create trust.
Prescriptions can be printed monocolor or CMYK. Generally contains 25-50 pages with 80 GSM high quality paper.
The design should contain the logo and correct contact information.

They are printed materials which patient information can be written on, they can also be archived. On these forms, entire medical history of the patient can be contained as well as certain personal information. With their help with getting to know the patient, they are useful printed materials to many clinics.
Patient information forms are essential to a medical facility.
Medical companies usually use patient information forms to create a brand image. A patient information form with company logos will increase trust towards the brand and increase revenue.
Patient information form is printed on one side of an A4, 80 GSM high quality paper is used. The edges are straight cuts, CMYK print is possible. There absolutely must be a date part and logo should be printed on the top part.

Banner stands are made with plastic injection, they are a marketing tool for warning and attracting attention. They are cost effective marketing tools. They are placed on pavements outside of establishments for advertising, they are easy to carry. They are usually used for attracting nearby potential customers and increasing brand visibility.
Companies like to mark their pakring spaces with banner stands. Banner stands are also for marketing and reaching customers. Having the company logo on them will increase prestige and brand visibility.
Companies increase their revenues using banner stands. They are made using foil with adhesive on a plastic board and they have 40x65 cm and 50x90 cm sizes.

It is a flag type used for advertising. Municipal use them to advertise their services visually.
Companies prefer them for advertising and marketing, they are custom made for a single company.
Swallowtail flags can have company logo, contact number and slogans. They communicate the field and increase brand visibility.
They can be used in indoors and outdoors and all organizations, depending on the location, they can have many sizes. There is a PVC pole and a string on one end, they are easy to hang and they stay in their place firmly. Often printed on water resistant sateen cloth, they are suitable for outdoors and indoors. They are used in fairs and for advertising the company effectively and providing brand visbility.
The print process requires care, a professional look must be obtained in print. The colors should reflect the logo colors, logo and slogans must be printed in order. The slogan should be short and consise, communicating the message directly.