The menu is a list of food. It is used to describe the list of products and dishes to be served in the kitchen. Restaurant menus are mini showcases where businesses will present their products to their customers. Menu design and printing is important for the said restaurant, cafe, bar and food service institutions. Menu is a product that every restaurant should have and is very important in terms of image. It is a printing product that lists the food, drinks and prices that restaurants can offer to their customers. When customers come to a food and beverage place such as a restaurant or a café, they expect to see the menu first, and this menu offered to customers is almost as important as food and drinks in the customer's satisfaction. Menus can be fixed, à la carte, table d'hote or elective. Fixed menu expression, It is used to describe situations where there is no choice between the food to be served on the list. The fixed menu is generally used in restaurants with a fixed menu and a fixed price. A la carte menu refers to the situation in which the food specified in the list can be selected. Table d'hote is used to describe menus that are generally limited to three or up to four containers offered in public institutions. There are many types of menu printing and the choice between them is made according to the width of the menu and the design preference of the space. For example, if the number of food served in the restaurant is low, glossy printing on a single page forex will be the most appropriate menu solution. On the other hand, in larger menus, it is beneficial to head towards menu options where the number of pages increases. The fixed menu is generally used in restaurants with a fixed menu and a fixed price. A la carte menu refers to the situation in which the food specified in the list can be selected. Table d'hote is used to describe menus that are generally limited to three or up to four containers offered in public institutions. There are many types of menu printing and the choice between them is made according to the width of the menu and the design preference of the space. For example, if the number of food served in the restaurant is low, glossy printing on a single page forex will be the most appropriate menu solution. On the other hand, in larger menus, it is beneficial to head towards menu options where the number of pages increases. The fixed menu is generally used in restaurants with a fixed menu and a fixed price. A la carte menu refers to the situation in which the food specified in the list can be selected. Table d'hote is used to describe menus that are generally limited to three or up to four containers offered in public institutions. There are many types of menu printing and the choice between them is made according to the width of the menu and the design preference of the space. For example, if the number of food served in the restaurant is low, glossy printing on a single page forex will be the most appropriate menu solution. On the other hand, in larger menus, it is beneficial to head towards menu options where the number of pages increases. Used to describe menus limited to a maximum of four containers. There are many types of menu printing and the choice between them is made according to the width of the menu and the design preference of the space. For example, if the number of food served in the restaurant is low, glossy printing on a single page forex will be the most appropriate menu solution. On the other hand, in larger menus, it is beneficial to head towards menu options where the number of pages increases. Used to describe menus limited to a maximum of four containers. There are many types of menu printing and the choice between them is made according to the width of the menu and the design preference of the space. For example, if the number of food served in the restaurant is low, glossy printing on a single page forex will be the most appropriate menu solution. On the other hand, in larger menus, it is beneficial to head towards menu options where the number of pages increases.
Menu is a printing product that is first looked at in places such as cafes and restaurants for those who want to eat or eat. Therefore, there are some elements that should be considered in its design:
• While making the color choices in the design, attention should be paid to the integrity of the menu and the space. Restaurant menus should be appropriate to the corporate structure of the brand (colors, decors, lines). At the same time, it should have a simple, eye-free and informative design.
• The product photos to be used in the menu should be taken specially for the menu and of professional quality. Ready, stock or stolen images should never be used in menus. Using ready-made visuals will damage the corporate image.
• The menu design should be prepared to be suitable for printing. It is necessary to determine the size of the menu in advance and prepare the design dimensions accordingly.
• It is necessary to use images such as logo and food photos to be used in the design in high resolution. Otherwise, the bad images in the printing will cause the menu to be perceived as poor quality and sloppy.
• While designing the menu, additional information such as contact information and social media accounts can be included. Thus, incoming customers are provided with the opportunity to reach or follow on social media. Today, not only individuals but also institutions use social media accounts. If the information of social media tools for advertising purposes is added to the menus, the number of followers can increase and a larger advertising audience can be created.
Restaurant Menu Factors Affecting Costs in Printing
Number of menus to print
Menu print size
Paper type to be used in menu production
Paper weight to be used
Color Option (One color \ four colors)
Extra workmanship after printing is the factor that changes the cost.
There are extra procedures that can be applied after the menu printing. Companies that want a difference in design and want to get a quality look can use these post-printing processes. Post-printing processes are generally a set of processes that can be applied in different forms depending on the customer or company request. These transactions; cellophane application, partial or embossed lacquer applications, special cutting application and foil printing applications. Lacquer is an application that makes the design look more elegant and aesthetic. Lacquer application can be applied to the product completely as well as partially and there are various types. The lacquer application suitable for the design can be preferred in menu printing. These are partial lacquers and relief lacquers.
Partial lacquer is a technique applied to a certain area on the menu surface with glossy cellophane, ensuring that the applied surface is bright. It is applied to the desired area on the certificate. The brightness of this region with Partial Lacquer makes it draw attention to the text or visuals in the region. With the application of embossing lacquer, embossing can be applied to a desired area on the certificate. The application called embossing lacquer, on the other hand, is a technique that is obtained by applying bright cellophane twice to the specified area and looks more distinct. It adds attention to the application area and also provides a textured structure. Lacquer application types are generally preferred by institutions or individuals who want to add a different atmosphere to the design, since it is a process applied to the areas where a texture or partial brightness is desired. It becomes possible to move menu designs to another dimension with foil or gilding printing applications. When the foil / gilding printing is applied with a correct design, a quality and stylish appearance is obtained in the menus.
The visual quality, font, color harmony and menu design of the products in the menu should evoke curiosity and appetizing feeling to the customer. Menu design, print and material quality directly affect your sales. For this reason, restaurant and cafe-type enterprises attach importance to both menu design and menu printing quality. As Eymen Agency, we take care to make quality prints with our long years of experience. At eymenajans.com, you can quickly have the menu prints you want with the opportunity to order online at any time.
If you want to work with its expert and experienced team, eymenajans.com is just a click away.
Menu What to Consider Before Ordering Prints?
• It should be noted that the menu dimensions and design dimensions are appropriate and the design should be left with a cut margin to avoid errors during printing.
• Text styles to be used on the menu should be easy to read, and font sizes should be used so that the customer does not have difficulty in reading while examining the menu.
• The colors to be used in menu printing should be in harmony with the colors in other products of the institution (brochure, american service, etc.). In this way, integrity will be achieved and it will allow you to draw a more corporate image.
• You should make sure that the images to be used in the menu are original, high quality and resolution. Images are the elements that directly determine the quality.
• Contact information should be included on the menu and its accuracy should be checked before printing.
• In the menu design, a design suitable for the institution can be created by examining the ready-made designs on the internet.
• If you have difficulties in creating the menu design, you can use ready-made templates or if you say you want a custom menu design, you can safely benefit from the expert and experienced design support team of eymenajans.com.
Information requested in the design:
• Menu pieces information
• Menu size information
• The weight and type of paper to be used
• How many colors will be printed
• Whether it is cellophane
• From the extra labor after printing;
• Local or Partial Coating
• Seersucker (embossing)
• Special cut
• It is requested whether there is a foil printing (silver, gold).
