Promotional products are products that make companies stand out in the competitive environment.
Promotional products make great contributions to companies in terms of brand awareness and brand image. The most important benefits of promotional products are strengthening the relationship with customers and contributing to new customer acquisition. With promotional products that do not cost much, a positive image is drawn in the eyes of the customer and stands out in the competitive environment. One of the promotional products, which are very affordable but an advertising and promotional tool, are items. The use of printed pens is a very common advertising method and it has an important place among the demands of almost all companies from different sectors due to its practical printing method, low cost and active use in business life. It is an advertising tool suitable for use in every sector you can think of. The sector does not make much difference in promotional products, companies from every sector can make their own pen prints. You can give pen prints to every potential customer you encounter, since they are products that every person needs in some way. There are a lot of times when every person needs writing at home, in the office, at school and outside. While the primary purpose of printing is the use of companies within their own structure, the items are also distributed as promotional products. Using printed pens with its own brand within the company is an application to complete institutionalism. Employees' desk with printed notepads with the company logo, do not forget, card-like products and their pens creates corporate integrity. Transactions such as filling out forms in banks and similar places are carried out quite frequently, and the customers who fill these transactions use your printed pens, making you think that you are professional companies in every sense. You can complete your corporate image in the eyes of your customers with pen prints. Various items can be used as promotional items in many areas you can think of. The main purpose of such products is to gain new customers by targeting potential customers, to keep the customer in hand and to maximize the motivation of the employees.
Although pen prints, posters and other alternatives are of great importance in terms of institutionalization and marketing, promotional pen products are products that are often useful for customers and that allow customers to remember you frequently. Printed pens represent your company like other printing products. They become the front face of your company. For this reason, the high quality and stylish appearance of the promotional items you will give to your customers will reflect your brand identity. It will create a positive image and add professionalism. There are many types of pens that are printed. These; Metal pens, plastic pens, pencils, organic pens, and seeded pens are further diversified.
Selecting the type of pen that will be suitable for your company and printing them provides ease of use for your company.
Metal pens are among the most preferred pen models. Especially the laser printing technique gives very good results to use. Metal pen models that offer stylish pens with the design can be used as promotional items as well as gift sets and special boxes. In this way, it becomes a more attractive and exclusive product. Metal pens, whose cost is slightly higher than other types of pens, can appeal to every person's taste and therefore they want to use them for a long time. This gives the company a plus because the metal pen becomes a permanent advertising tool and it can be taken everywhere by the person used to create a wide advertising effect. Metal ballpoint pen is the most used promotional product on the entire industry. Pharmacies, fair attendees, Banks and many other businesses introduce themselves to their target audiences through a printed metal pen. Even sometimes, besides the enterprises, it is a situation that metal pens are often distributed in elections in municipalities. Since pens are not among disposable products, they are often preferred. Also useful are pens that are used for a long time. Plastic ballpoint pens are cheaper products and are therefore preferred by companies that want to work at low cost. In addition to this, the variety of possibilities makes the product preferred. It is one of the best selling products in the promotional pen category. It is a permanent and practical promotional product used by almost every company.
Low cost ballpoint pens are often preferred as a material for pen printing. The pen, which is considered as an important tool in the promotional product needs of companies, is a product with an active use. The quality of the product is as important as the product distributed to the customer base. One of the functions of promotional products is to represent your company. Promotional products that make a difference, are of high quality and suitable for long-term use will bring customer satisfaction. The quality of the printing to be made on these products as well as the choice of material, the company logo, etc. Some issues should also be considered. Working with printing companies working with the vision of quality printing always offers a safer shopping environment. There must be a design to be applied on the pen before printing.
• In order to have a pen printed, you must first determine the information you want to be on the pen. On promotional items; Information such as logo, site address, workplace address, contact information, company name can be included. However, using all information on the same item will result in a complex image. The main thing is to achieve a simple and stylish design, so it will be appropriate to choose and use a few of these information.
• You must include the logo on your pen print. Logo is an expression of institutionalism and is a must. The selection of the information you want to include other than the logo is determined according to your needs. If you do not want to use a logo, it will be appropriate to print the company name or brand name in full in terms of advertising effect.
• The biggest feature you should pay attention to for promotional pen design is simplicity. Items with too much information will be rude. In addition, post-printing texts may not be read as the font size will decrease in pens with too much writing. It would be correct to choose less information to be written in order to increase visibility.
• Solid color printing is generally preferred in the printing stage for products with uneven surfaces such as pencils. This is a way to both reduce the cost and solve the print in a practical way. Nevertheless, color printing can be preferred, either on demand or to highlight the corporate color and logo of the company.
• The logo to be used on your pen prints must be suitable for vectorial format. If non-vectorial logos are minimized, they deteriorate in large amounts and pixelation occurs. This situation reduces the print quality and causes poor quality pen perception and negativity in the corporate image.
• In order for the printed pen, which is one of the most important elements of providing brand awareness, to serve its purpose correctly, it must pass through a quality printing with a quality material. This quality basis is based on the type of pen used and the printing.
Factors Affecting Cost in Pen Printing
Quality of the selected item (pen type)
Number of pens to be printed
Number of colors to be used in printing
The main reason why pens are used as promotional items; It is remarkable, it is long-lasting and has the opportunity to distribute it from hand to hand. If the ink contained in a pen is not exhausted, it continues to be used. The pens that are used until they are finished are not thrown into the garbage and continue to be used for a long time. When using, with both brandthe connection is established and the advertisement of the brand continues. The most important issue to be considered in pen printing, which is very practical and serial, is the correct application of printing. The factors that determine the printing quality in all promotional products such as pens that will highlight the corporate brand value are related not only to the quality of the raw material (plastic / metal / organic ...) but also to printing techniques. Regardless of the quality of the pen, it is not possible to obtain a quality promotional pen as a whole unless the print quality is good. As Eymen Agency, we take care to make quality prints with our long years of experience. You can have quality pen prints by ordering online from your location at eymenajans.com.
If you want to work with its expert and experienced team, eymenajans.com is just a click away.
What Should Be Considered Before Ordering Pen Prints?
• First, you must choose the pen type. A design suitable for the type of item chosen should be prepared.
• Information such as company name, logo and phone number can be written on the pen while designing.
• If the design area is suitable on the pen, the slogan of the brand can also be included. A different design can be obtained.
• You should take care that the resolution quality of the logos you will include in the design of pen prints is very high. Otherwise, print quality will be poor.
• Make sure that you choose the product features of your pen printing products correctly and make sure that the information on it is correct.
• The font of the information to be included in the design should be well adjusted. You should take care that it is legible.
• If you want to use multiple color printing in your pen prints, make sure that these colors are compatible with the institutional colors. If one color is preferred, make sure that it is prominent on the pencil and compatible with the color of the pencil.
• You should choose the colors you will use in your design in accordance with the printing. Otherwise, differences in colors that will be obtained after printing may be encountered.
• You can get ideas about the design by examining the ready-made pen printing designs on the internet.
• If you have difficulty in creating a pen print design, you can use ready-made templates or if you say you want a custom design, you can safely benefit from the expert and experienced design support team of eymenajans.com.
Information requested in print:
• Item quantity information
• Type of pen to print
• How many colors will be printed
