Business card printing is the cards specially prepared for individuals or companies with short introductory information on them. Business cards form an important communication channel by presenting the most important information about a company and business card holder professional in the most compact and portable form. People and companies can provide their customers and other people who want to reach them with their contact information in the most practical and professional way thanks to business cards.
Business cards, which are also necessary in terms of sustainability, are the first step in introducing themselves to the other party. The easiest way to introduce yourself to customers or business contacts and to share contact information is using a business card.
Business cards can be printed single or double sided according to preference. It is generally produced in 8,5x5,5 dimensions with straight cut. Large business cards often do not fit in wallets. Business cards produced in 8,5x5,5 size can be easily used in card holders and wallets. Therefore, it is easy to carry. Information that should be included on the business card:
Name and surname of the person
Job - Title
Contact information
Address information
Institution logo if available.
The most important thing to consider when designing standard business cards, which can be considered as the sectoral identity of companies, should be the information that is required to be included on the business card.
Business cards are products that express institutionalism. Business cards are one of the tools of corporate and professional appearance. The use of business cards is a situation that gives confidence to the other person. Using business cards and giving your information to people through business cards makes them think that you are reliable. For this reason, if you are working corporate or private, having a business card will provide you many benefits. Business cards allow the person you give to remember you constantly, so you will be the first to come to mind when they have a job related to your area of expertise. Business cards also become an advertising product. It is common for the user to advertise or even give it to someone else as a suggestion. In business, these are details that seem small, but actually big. One step to progress against your competitors is business cards. Having high quality business cards ensures that the preview is positive. With effective business card design, it will be possible to stand out in the competitive environment and to be more recognized with a business card that makes a difference. It is beneficial to print business cards after preparing an efficient design with preliminary research for effective cards:
• First, it is necessary to determine whether the business card will be single-sided or double-sided. Depending on customer demand, it is possible to print on one or both sides of the business card. Leaving the back side blank in the design allows people to use the back side of the business card to take notes and reduces printing costs. Business cards with double-sided printing are preferred more by professional companies, as they reflect the corporate identity and allow the information to be given to spread over a wider area.
• The information written on the card should be written in a plain, clear language that instills a sense of trust. The information on the business card should be easy to read. Font choices are important for business cards. Correct fonts should be used to represent the company, brand or the person himself. Avoiding hard-to-read fonts and using fonts suitable for brand components will make the business card more professional.
• Care should be taken that the information on the business card is not too complex and too complex. Business card design should have short and clear information. It is necessary to decide clearly on the details to be found on the business card. When designing a business card, it is more appropriate for companies and services to come to the fore than the person. Therefore, when looking at the business card, the logo, company name and the service provided should stand out, care should be taken to make these areas more prominent in the design.
• Business card design should be designed in accordance with the sector of the person or institution that will use the business card. The fact that the business card expresses the professional group makes it more striking and catchy. While designing the business card, designs suitable for the service to be given should be included. So when people look at the business card, it will be a big plus to understand what business the business card owner is dealing with.
• Business card designs must be suitable for the character and brand image of the company or person. Designs should be prepared in line with the company's colors and corporate identity. Currently, the use of colors suitable for the colors of the logo provides integrity and a stylish design can be created by obtaining a simpler look. While designing business cards, it is necessary to avoid backgrounds that will tire the eye. A multicolored background can make the information difficult to read and create an unprofessional impression.
• The size of the logo to be used on the business card must be set correctly. A logo in a size that provides the necessary space for other information to be written on the business card should be added. Designs should be placed on the printing area according to appropriate ratio-ratio conditions. With the design, the necessary gaps should be left to a certain extent according to the area. Always keeping a few extra millimeters of free space in the design prevents damage to the business card as a result of possible overflows. When business card designs are created with vector lines, there is no problem in printing. It is necessary to make sure that the resolution and file format are set correctly and give that design to print.
• Business card designs should definitely include contact information. It would be advantageous to write the most used communication channel first. The address on the business card should be clear and guiding people. If the workplace is in a difficult place to find, it may be appropriate to add a sketch on the back of the business card, but with the advancing technology in recent years, the use of smartphones has increased immensely, so it is possible to add a QR code instead of a sketch. Finally, in order to make sure that the information provided on the business card is up-to-date and accurate, it is useful to do the necessary checks over and over again before printing.
Business Card Printing Factors Affecting Costs
The number of business cards to be printed (As the number of pieces increases, the unit cost decreases.)
Paper type to be used in business card production (Business cards can be printed on different types of paper.)
Paper weight to be used
Color Option (One color \ four colors)
Print direction (Unidirectional \ Bidirectional printing)
Extra workmanship after printing is the factor that changes the cost.
Standard size is used in business card printing and it has no effect on cost since there is no change in size.
After deciding on the type and weight of the paper to be used, the business card can be customized with post-printing workmanship. Post-printing workmanship applications allow you to obtain different and high quality designs and increase their durability. Extra processes applied after printing; cellophane, lacquer, special cut and foil / gilding printing options. Cellophane is a transparent and thin coating that provides extra protection to products. It is applied to the product after printing and is applied to protect the paper products against external factors. The wear and tear of the product becomes difficult, it is prevented and thus the service life of the product is extended and its quality and durability increase. There are two types of cellophane, matte and glossy.
Matte cellophane is the frequently preferred type of cellophane. It has a matte finish and provides an elegant appearance. It is more preferred by companies that aim formal and plain designs.
Glossy Cellophane gives the product a bright image and is striking. It has protective and brightening properties. Business cards, brochures, etc. It is frequently preferred in printing products. In general, both types of cellophane are used in all preferred printing products.
Lacquer application is a type of lamination and it is the coating of the surface of the printed product. It is a frequently preferred method because it provides brightness and durability to printed paper. Lacquer application helps to extend the service life of the product after printing and to give a quality appearance. There are multiple types of lacquer application and it is possible to lacquer according to the design. Lacquer application is only applied to coated papers.
Partial Lacquer is applied only to the desired part of the printed product, not to the whole, and gives brightness to the applied part. This application is usually made to draw attention to the logo, contact information or slogans on the product.
Embossed lacquer is obtained by applying bright cellophane twice to the designated area and therefore has a more distinctive structure than Partial Lacquer. Embossed lacquer gives brightness and emboss effect to graphics such as logos, objects and brands that are desired to be emphasized and makes the product more elegant, distinctive and eye-catching.
With lacquer application, foil and gilding applications are also made. Post-printing processes are the methods frequently used by those who want a difference in design. While designing, it can be preferred from suitable applications. It should be known that post-printing workmanship changes the cost, but considering the institutionality and advantages of business cards, the best quality design should be prepared.
Business cards, which are an important promotional tool in terms of first contact, should be of high quality. Business card design is important for the image of the company or the person. We take care to make quality prints on business cards, which are indispensable for professional life, with our many years of experience. At eymenajans.com, you can quickly have the business cards you want with the possibility to order online at any time.
If you want to work with its expert and experienced team, eymenajans.com is just a click away.
What Should Be Considered Before Ordering Business Cards?
• The first important thing in business card printing is to create a design suitable for printing. You should make sure that you design in the right size to avoid errors in printing.
• Cutting margin should be left in the design. The cut margin is to preserve the design at the edges of the business cards. Part of the design may not appear in print if no cut margin is left.
• The corporate logo, personal information and addresses on the business card must be written correctly and completely. It should be checked before printing.
• The font size and style to be used in the design must be legible. At least 10 points should be used. Otherwise it will be difficult to read.
• The resolution of the logo on the business card should be high. Resolution is a factor that directly affects quality.
• The colors to be used on the business cards should be compatible with the logo and institution colors. Using too many colors should not cause complexity in design. Stylish designs can be achieved with plain colors.
• You can get ideas about the design by examining the ready-made business card designs on the internet.
• If you have difficulties in creating a business card design, you can use ready-made templates or if you say you want a custom business card design, you can safely benefit from the expert and experienced design support team of eymenajans.com.
Information requested in the design:
• Business card quantity information
• Business card size information
• The weight and type of paper to be used
• How many colors will be printed
• Whether it is cellophane
• From the extra labor after printing;
• Local or Partial Coating
• Seersucker (embossing)
• Special cut
• It is requested whether there is a foil printing (silver, gold).
