Bookends are printed, printed printing products that you put on the page you are staying in so that you do not forget your place in the book or magazine you are reading. Bookmarks are useful products that show where you are while reading a book. The easiest and funniest way to find the page you left off while reading a book is with bookmarks. Bookmarks are promotional items. Apart from being a promotional product, it is a trading tool. The bookmarks can be distributed as promotions and can also be sold. Various bookstores, publishing houses, cafes are built by any company that wants to advertise. As it is sold in bookstores, those made for advertising purposes are distributed free of charge. Publishers in particular have their products promoted by making bookmark designs in different sizes and models. When bookmarks are given as a gift next to the book by publishers, the advertising effect turns into a great advertising tool. Today, even large corporate companies prefer to use the bookmark marketing method because they find it functional and useful. The bookmarks gifted to customers allow for a simple but permanent advertisement.
Thanks to the printed bookmark, you can promote your own brand and easily achieve a place in the minds of the users. Bookmarks are indispensable products for bookworms. People who love to read books love bookmarks. The bookmarks are among the collection items. Even people who are not into reading habit like to collect interesting and beautiful braces. It is the reading rate of your potential customers that should be considered in bookmark printing. It will be used when you give to an audience with a high reading rate and will create an advertisement effect, but it will not mean much for people who do not have a reading culture. Nevertheless, the presence of people whose reading habits are not complete but somehow read books is quite high in our country.
Bookmarks are one of the right tools to be used for advertising purposes. Because bookmarks can be used long-term, and thus the ad is a long-term advertisement. In short, the brackets printed for advertising purposes actually become the low-cost and long-term advertising tool of the company. Bookends printing is one of the most effective marketing methods in terms of price performance. It allows you to advertise for a long time with a low budget. In addition, your ad will have limitlessness when viewed in the long term with bookmarks. The information about the brand you include in the bookmark design acts as a constant reminder for those who use the separators in their minds. Sometimes, while reading a book, people may take a break and examine the braces, and you can have a more permanent place in their minds. With a bookmark that has a different design, you can get memorable, much easier than other methods. Design is very important at this point. Paying attention to some points in design and printing will benefit you. Sometimes, in order to attract customers, you need to show yourself in different areas on the sector and remind yourself by appearing in front of them. This is important in terms of institutionalism. So how can you do this with a bookmark: Paying attention to some points in design and printing will benefit you. Sometimes, in order to attract customers, you need to show yourself in different areas on the sector and remind yourself by appearing in front of them. This is important in terms of institutionalism. So how can you do this with a bookmark: Paying attention to some points in design and printing will benefit you. Sometimes, in order to attract customers, you need to show yourself in different areas on the sector and remind yourself by appearing in front of them. This is important in terms of institutionalism. So how can you do this with a bookmark:
• It is the design that is fundamental in bookmark printing. Your designs should be remarkable, different and impressive so that their impact is also high.
• It is important to shape the bookmark according to the brand and target audience. It should create a design that will attract the attention of the group you aim to reach, both with the design used and the short text you prefer to write on the brace.
• The design of digital bookmarks that advertise a brand in a simple way from hand to hand is also very important. It should be simple enough not to distract the customer while reading the book, but also colorful enough to attract attention. The name of the company \ brand and contact information should be included on the bookmark in small fonts. As a font, choosing a font with high legibility will make your design look more aesthetic and useful.
• With matte or glossy cellophane coating options, you can determine what kind of surface the bookmark will have. Using printing techniques suitable for your design will make your design more impressive. Since the bookmark is a product that people will see closely, the designs to be printed on it must be of high quality.
• When using the logo, it will be more useful to use a small size that is not noticeable at first sight. According to research, people who read books do not prefer braces with large logos on them. Since bookmarks are constantly used products, even a small logo will be noticed over time.
• If you want to attract attention with bookmarks, you need to use slightly different thinking styles. For example, while you have an advertisement on one side of the bookmark, you can include a different picture that everyone would like to use on one side, maybe a poem, etc.
• Thick bookmarks are not the most preferred product. Thick bookmarks are useless, so you should pay attention to the production of bookmarks that are not too rough between books.
• Finally, including the company's social media accounts in the bookmark printing both gives the message that it is a company open to innovations and makes it easier for potential customers to reach the company. In fact, this process can be facilitated by adding a QR code to a corner of the product. Using QR codes is both intriguing and fun at the same time. You can add color to bookmarks with QR code.
Those who want to make a difference in design prefer to use post-printing processes. Post-printing processes are cellophane, lacquer and special cutting applications. Cellophane and lacquer applications add shine and durability to products. There are varieties of lacquer application, and with partial lacquer application, only lacquer is applied to certain desired areas or embossing technique is applied on the desired part with embossing lac application. Any desired pattern or text can be embossed on the logo. Thus, remarkable operations can be made on the parts that represent the brand. With lacquer application, foil and gilding applications are also made. Post-printing processes ensure that the product is more elegant, distinctive and eye-catching. Post-printing processes are frequently used by those who want a difference in design.
Factors Affecting the Cost of Printing Bookmarks
Number of brackets to be printed (As the number of pieces increases, the unit cost decreases.)
Paper type to be used in bracket production
Paper weight to be used
Color Option (One color \ four colors)
Print direction (Unidirectional \ Bidirectional printing)
Extra workmanship after printing is the factor that changes the cost.
A quality bookmark can be used and stored for many years. Just as books and words are permanent, bookends can also be permanent. In short, you will have a long-lasting prestige with low costs. There are criteria that should not be compromised on quality while reducing costs. Under these criteria, it is necessary to avoid pressure because poor quality prints negatively affect the brand image, and promotional products are products that reach the masses. The poor quality of the products that will reach the masses means that the number of people who reach it, or even more, creates a negative reputation. To prevent this situation, good pressure should be applied with a good design. As Eymen Agency, we take care to make quality prints with our long years of experience. eymenagency
If you want to work with its expert and experienced team, eymenajans.com is just a click away.
What Should Be Considered Before Ordering Bookends?
• The first important thing in bookends printing is to create a design suitable for printing. The bookmark dimensions should be determined and then design work should be done. You should make sure that you design in the right size to avoid errors in printing.
• Cutting margin should be left in the design. The cut margin is to preserve the design at the edges of the bookmarks. Part of the design may not appear in print if no cut margin is left.
• You should make sure that the information you want to include on the bookmark is written correctly and completely. It should be checked before printing.
• Information such as the brand's logo, address information or social media accounts can be included on the bookends. While adding this information, not using it in large sizes will make your design look better.
• The resolution of the logo or images on the bookends should be high. Resolution is a factor that directly affects quality.
• You can get ideas about the design by examining the ready-made bookmark designs on the internet.
• If you have difficulties in creating bookmark design, you can use ready-made templates or if you say you want a custom design, you can safely benefit from the expert and experienced design support team of eymenajans.com.
Information requested in the design:
• Bookends information
• Bracket size information
• The weight and type of paper to be used
• How many colors will be printed
• Whether it is cellophane
• From the extra labor after printing;
• Local or Partial Coating
• Seersucker (embossing)
• Special cut
• It is requested whether there is a foil printing (silver, gold).
